May 31, 2022

created by Bac Do

0Swipes

Classic

Below are eleven newspaper advertisements for F...
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Fina “Pink Air” Campaign (1961-1963) by Howard Gossage
Control

This lucrative direct mail package from North A...
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Direct Mail Package from North American Fishing Club
Control

This highly-effective direct mail packag...
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Direct Mail Package from Cooking Club of America
Control

This winning direct mail package was for ...
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Direct Mail Package from Handyman Club of America
Classic

A very successful 4-page sales letter for Board...
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“Read 300 Business Magazines In 30 Minutes” Sales Letter by Eugene Schwartz (for Boardroom)

The ads below (from 5 different companies) all ...
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Ads Using The “Disruption” Hook

The two ads below are both selling different st...
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Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
Swipe Study

Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

The two ad variations below for Shopify have be...
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Ad Message Testing from Shopify
Swipe Study

Ad Message Testing from Shopify

eCommerce, SAAS (Software as a Service)

The compilation below contains a variety of seg...
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Niche-Targeted Display Ads from Shopify

Niche-Targeted Display Ads from Shopify

eCommerce, SAAS (Software as a Service)

Classic

The two ads below come from a very successful c...
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Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage
Classic

The two ads below come from a successful campai...
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Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage
Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

What happens when big companies screw up? It's ...
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Compilation of Various Apology Ads
Swipe Study

Compilation of Various Apology Ads

Compilation

This apology ad campaign from Wells Fargo was i...
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Apology Ad Campaign from Wells Fargo

Towards the end of 2015, Chipotle had a major d...
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Apology Print Ad from Chipotle
Swipe Study

Apology Print Ad from Chipotle

Food/Cooking

This advertorial, written by Gary Halbert, is u...
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Million Dollar Smile Ad by Gary Halbert
Control

Similar to the advice-column advertorials showc...
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“The Tooth Doctor” Advertorial Compilation
Control

Upon researching dental advertising, I certainl...
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“Dental News” Advertorial Compilation
Control

Few businesses out there, especially local ones...
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“Calling All 3 Year Olds” Event Strategy for Dentists

As a kid, I specifically remember my name being...
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“No Cavity Club” Marketing Strategy for Dentists
Control

The advertorials below are for an Illinois-base...
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“Teeth In A Day” Dentist Ad Compilation

This sales letter from marketing great, Jay Abr...
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Abraham Factor Sales Letter from Jay Abraham

A classic sales letter from one of the greatest...
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Mr. X Sales Letter by Jay Abraham

Below is a recent Facebook campaign that's bee...
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Male/Female Targeted Facebook Ads from Tai Lopez
Swipe Study

Male/Female Targeted Facebook Ads from Tai Lopez

Online Business, Entrepreneurship

Classic

Of all the ads in Ogilvy's campaign for Rolls-R...
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“Should Every Corporation Buy Its President a Rolls-Royce?” Ad by David Ogilvy
Classic

By far, this was the longest ad Ogilvy did for ...
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“What’s Under The Bonnet of a Rolls-Royce?” Ad by David Ogilvy
Classic

The two Rolls-Royce ads below have the same cop...
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“Worst-Kept Secret” Rolls-Royce Ad by David Ogilvy
Classic

This was a two page ad that ran in the New York...
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“A Guide to Rolls-Royce Comforts and Graces” Ad by David Ogilvy
Classic
Swipe Study

“$13,550” Rolls-Royce Ad by David Ogilvy

Automotive, Luxury

Classic

The perfect example of how to sell luxury goods...
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“Tremendous Trifles” Rolls-Royce Ad by David Ogilvy
Classic

At the time, Rolls...
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“No Chauffeur Required” Rolls-Royce Ad by David Ogilvy

This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)
Control

Showcased below is a compilation of emails pro...
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“Free Book” Email Campaign from Early To Rise (Agora)
Swipe Study

“Free Book” Email Campaign from Early To Rise (Agora)

Food/Cooking, Health & Wellness

The two identical emails below, promoting a "fr...
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“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

The two emails below, promoting a $199.95 air r...
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“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)
Control

The two identical emails below, promoting a "fr...
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“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

Showcased below is an email follow-up sequence ...
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Follow-up Sequence for Free Book Offer from Frank Kern

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

This mass email campaign from multi-million dol...
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Free Book Email Campaign from Nutrition & Healing (Agora)

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial

JackThreads is popular men's fashion site that ...
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“TryOut” Checkout Process from JackThreads

Showcased below is a unique approach Victoria's...
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Empty Cart Message from Victoria’s Secret

This top-notch checkout experience comes from p...
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One-Page Checkout & Pop-Up Offer from Mott & Bow

Trunk Club, acquired by Nordstrom for $350 mill...
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Sign-Up Process from Trunk Club

Real Simple is a popular magazine subscription ...
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Checkout & Pop-Up Offer from Real Simple (Magazine)
Control

If you're not familiar with SamCart yet, it's a...
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Single Page Checkout by SamCart from Get 10k Fans
Control

Below are three examples of checkout pages from...
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Checkout Page Compilation from Eben Pagan
Swipe Study

Checkout Page Compilation from Eben Pagan

Self Improvement, Online Business

Pura Vida, a company that sells View Swipe

Checkout & Pop-Up Offer from Pura Vida

This checkout example comes from Toms, the shoe...
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Checkout Process from Toms Shoes

This multi-step checkout is f...
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Checkout Process & Humor from Barkbox

This well-executed checkout is from AHAlife, <...
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Checkout Process from AHAlife
Swipe Study

Checkout Process from AHAlife

eCommerce

Control

Since 2013, famed marketer Frank Kern has used ...
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Checkout Pages from Frank Kern
Swipe Study

Checkout Pages from Frank Kern

Marketing

In comparison to other checkouts I've experienc...
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Checkout Page from Diamond Candles
Control

Below are three...
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Checkout Compilation (With Upsells) from Perry Marshall
Control

This ad insert from Reader's Digest is for Lait...
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Reader’s Digest Insert from Laithwaite’s Wine

This postcard promotion comes from Munchery, a ...
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Postcard Promotion from Munchery
Swipe Study

Postcard Promotion from Munchery

Food/Cooking

For the first time, I've fully scanned & am...
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Magalog from Prevention Magazine (Rodale Inc)

Direct-to-consumer health screening company, Li...
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Direct Mail from Lifeline Screening
Swipe Study

Direct Mail from Lifeline Screening

Health & Wellness

Control

This postcard promotion comes from Pitney Bowes...
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60-Day Trial Postcard Promotion from Pitney Bowes
Swipe Study

60-Day Trial Postcard Promotion from Pitney Bowes

Workplace, Appliances

This renewal subscription notice comes from Bet...
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Subscription Renewal Letter from Better Homes & Gardens Magazine

Upstart is a peer-to-peer lending service, focu...
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Direct Mail (Credit Card Offer) from Upstart

This postcard promotion comes from HelloFresh, ...
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Free Trial Postcard from HelloFresh
Swipe Study

Free Trial Postcard from HelloFresh

Food/Cooking, Deals

Control

These “Free...
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Free Offer Postcard Promotion from Graze

I never expecte...
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Direct Mail (Catering Offer) from Pinkberry

This insert fro...
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Reader’s Digest Insert from The Growbox
Swipe Study

Reader’s Digest Insert from The Growbox

Gardening, Publication

When I first received this mail, I didn’t kno...
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Direct Mail Letter from Russell Brunson/Funnel Hackers
Swipe Study

Direct Mail Letter from Russell Brunson/Funnel Hackers

Marketing, Online Business

This is a promo...
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Direct Mail (Loan Offer) from Lending Club

If you live in a suburban area, you may have he...
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Direct Mail Promotion from Lawn Doctor

If you've never received direct mail from a tel...
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Direct Mail from Peter Popoff
Swipe Study

Direct Mail from Peter Popoff

Religion

Control

An excellent sa...
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Trump University Sales Letter by Scott Haines

This sales letter from multi-million dollar new...
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Donald Trump Sales Letter by Agora Financial
Swipe Study

Donald Trump Sales Letter by Agora Financial

Financial, Politics

The Facebook ad & landing page below are ad...
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Free Donald Trump Hat “Trial Offer” from Newsmax
Control

Absolute Rights, a popular political blog, is a...
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Free Donald Trump Shirt Offer (Tripwire) from Absolute Rights (Ryan Deiss)

When it comes down to utilizing the web to help...
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The Highest Value Incentive Offered by Presidential Candidates

As of late, presidential candidate Marco Rubio ...
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The Brand Personality of Presidential Candidate Marco Rubio

2016 presidential candidate Bernie Sanders may ...
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Ad Compilation & Messaging by Bernie Sanders

As you'll see in the compilation below, the bul...
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Ad Compilation & Messaging by Hillary Clinton

Below is a compilation of all the opt-in forms...
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Email Opt-In Pop-Up from Bernie Sanders

This insert from American Advisors Group is a g...
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Reader’s Digest Insert from AAG (American Advisors Group)

American culture is heavily influenced by celeb...
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Celebrity Emails from Hillary Clinton

When it comes to presidential products & in...
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Unique Products & Incentives from Presidential Candidates
Classic

These $1 trial subscription ads from Dow Theory...
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$1 Stock Advice Ads from Dow Theory Forecasts

As I pointed out in the Women's Health example ...
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99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers

Why are magazine subscriptions so cheap? It all...
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99 Cents An Issue Offer (Pop-Ups) from Women’s Health

If someone said I'll trade you $1 for $2, as sm...
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$1 for $100,000 Hook from Globe Life Insurance

Around the holidays, you may have noticed that ...
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Donation Pop-Out Form from Wikipedia
Swipe Study

Donation Pop-Out Form from Wikipedia

Education, Fundraising

This ad campaign promoting Digital Marketer's $...
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)
Swipe Study

$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)

Marketing, Online Business

This "3 months of premium for $0.99" offer from...
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99 Cents Trial Ads from Spotify

This type of ad campaign promoting Skillshare's...
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99 Cents Trial Ad from Skillshare

The pop-ups showcased below come from PropertyR...
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$1 Auctions (Pop-Ups) from PropertyRoom
Swipe Study

$1 Auctions (Pop-Ups) from PropertyRoom

Deals, Collectibles

Classic

This $1 offer for educational sports cards come...
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$1 Monthly Trial Ads from Sportscaster Cards
Classic

This irresistible $1 offer for kid’s educatio...
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$1 Monthly Trial Ads from Safari Cards
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
Swipe Study

$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
Classic

Standard & Poor’s, most known for their s...
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$1 Incentives from Standard & Poors

It might be the biggest incentive a hotel adver...
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$1 Breakfast Offer from Sheraton Hotels
Classic

The two ads below come from a fun little arts &...
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$1 Monthly Trial Ads from House of Miniatures
Swipe Study

$1 Monthly Trial Ads from House of Miniatures

Arts and Crafts, Do-It-Yourself, Collectibles

Classic

Below is a print ad from 1965 promoting a compe...
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$1 Offer Ad from Lay’s Potato Chips

Yoga Trapeze is a unique product from Yoga Body...
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$1 Trial from Yoga Trapeze
Swipe Study

$1 Trial from Yoga Trapeze

Fitness

Although it's unlikely marketing legend Dan Ken...
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$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)

DoorDash is a fast-growing company that deliver...
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$1 First-Time Customer Offer (Facebook Ads) from DoorDash

Dollar Shave Club has been disrupting the razor...
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How Dollar Shave Club Changed Their Messaging (2013-2016)

Godaddy has been using the power of $1 & 99...
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$1 Offer Ads from Godaddy
Swipe Study

$1 Offer Ads from Godaddy

Online Business

Since 2010, Experian, most known for their cred...
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$1 Report Offer (Facebook Ads) from Experian
Classic

Back in the early 1900s, Liberty Mutual distinc...
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“Don’t Read This” Ad from Liberty Mutual
Classic

This ad for the magazine, Today's Woman, does a...
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Only Brides Are Invited Ad from Today’s Woman
Classic

I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
Swipe Study

Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

Classic

A fantastic "fear of missing out" ad. They tap ...
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“Fear of Missing Out” Real Estate Ad from Parc Vendome
Classic

Although the ad below only ran once for Rolls-R...
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“To The Man Who Is Afraid” Ad from Rolls Royce
Classic

This ad, created by ad agency BBDO, is selling ...
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10,000 Families In Next 30 Days Ad by BBDO
Classic

Back in the 70s, car buying wasn't about flashy...
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“Thinking About Buying” Campaign from Ford Motor Company
Classic

The Newspaper Institute of America was the pion...
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“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America
Classic

Legendary ad man, John Caples, created the ads ...
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“Quit Work Someday” Ad by John Caples
Classic

The ads showcased below for Alexander Hamilton ...
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“Men Who Know It All” Ad by Bruce Barton (for Alexander Hamilton Institute)

Financial publisher, Newsmax, states on their a...
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Age-Targeting from Newsmax

If you're unfamiliar with Thumbtack, they've gr...
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Facebook Ad Campaign from Thumbtack

The Facebook ad below comes from The New York T...
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“Quiz” Facebook Ad Campaign from The New York Times

Several years ago, Brent Weaver started the sit...
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“Free Training” Facebook Campaign from Ugurus

I noticed this ad running for several months in...
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Retirement Print Ad from AAG (American Advisors Group)
Classic

This 1959 ad for the Dow Jones Instant News Ser...
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Last 5 Minutes Ad from Dow Jones
Classic

These print ads from SteinRoe Funds, which ran ...
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“Could Have” Ad Campaign from SteinRoe Funds
Classic

The ultimate "fear of missing out" ad from none...
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“Fear of Losing Out” Print Ad from Army
Classic

These 70s "for hire" ads from McCulloch Propert...
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“Did You Miss” Hiring Ads from McCulloch Properties
Classic

This 80s ad campaign from American Hawaii Cruis...
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“Miss Seeing Hawaii” Ad Campaign from American Hawaii Cruises

These email excerpts (& full email example)...
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“Did You See This?” Emails from Palm Beach Letter
Control

Each week, Early to Rise, an Agora Inc. company...
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“Did You Miss This” Email from Early To Rise (Agora)

These Facebook ads from well-known marketer Der...
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“Last Chance” Facebook Ads from Derek Halpern
Swipe Study

“Last Chance” Facebook Ads from Derek Halpern

Marketing, Online Business

The Facebook ads below are completely focused o...
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“Limited-Time Replay” Facebook Ads from Mindvalley/John Assaraf
Control

The emails below were sent by distinguished mar...
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Trial Email Pitch from Digital Marketer (Ryan Deiss)
Swipe Study

Trial Email Pitch from Digital Marketer (Ryan Deiss)

Marketing, Online Business

Below is a compilation of Facebook ads & ho...
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“Did You Miss” Facebook Ads from Loot Crate

Below is a compilation of emails from Ryan Deis...
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“Did You Miss” Emails from Ryan Deiss
Swipe Study

“Did You Miss” Emails from Ryan Deiss

Marketing, Online Business

This has been mailed as recently as last week &...
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“Missed Your Chance” Campaign from Motley Fool
Control

Next time someone says print ads are dead or th...
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Print (Magazine) Ads from Athena Phermomones
Swipe Study

Print (Magazine) Ads from Athena Phermomones

Dating/Relationships, Sex

Control

Why would the Amish, who are known for shunning...
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Amish-Built Fireplace Campaign from Heatsurge
Classic

Below are ads from House of Miracles, promoting...
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Print Ad Compilation from House of Miracles
Swipe Study

Print Ad Compilation from House of Miracles

Spirituality, Religion, Compilation

Have you ever thought about animating your call...
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Animated Call-To-Action Button from Mail Bakery
Tested

Below are two excellent examples of pop-ups fro...
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Animated Pop-Ups from Copy Hackers
Control

Conversion Rate Experts is one of the leading c...
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Call-To-Action Pop-Out from Conversion Rate Experts
Tested

This excellent opt-in form example comes from G...
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Animated Opt-In Form from GoodUI

It's no secret that Appsumo is a company that p...
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Animated Opt-In Forms from Appsumo

The pop-out below from the clever marketers at ...
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Call-To-Action Pop-Out from Crazy Egg
Swipe Study

Call-To-Action Pop-Out from Crazy Egg

SAAS (Software as a Service)

Have you ever thought about executing your chec...
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Checkout Form Animation from GoodUI

Do you ever think about how to better customize...
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Segmentation & Personalization from MECLabs

Product demonstration is one of the most powerf...
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Using Animated GIFS for Demonstration (Compilation)
Control

A very interesting ad compilation that is based...
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“Choose 7 Wishes” Compilation
Swipe Study

“Choose 7 Wishes” Compilation

Spirituality, Compilation

Control

When it comes to studying ads, do you ignore th...
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Rub The Buddha for Luck Ad Campaign
Swipe Study

Rub The Buddha for Luck Ad Campaign

Spirituality

Tested

In 2012, Barack Obama's Digital Team set a new ...
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Donation Page Strategy from 2012 & 2016 Presidential Candidates

More than any other presidential candidate, Hil...
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Use of Incentives from Hillary Clinton
Swipe Study

Use of Incentives from Hillary Clinton

Fundraising, Politics

There are huge benefits to selling merchandise ...
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How Presidential Candidates Maximize eCommerce Sales

These ads, from Barack Obama's 2012 presidentia...
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Use of Urgency from 2012 Obama Campaign

More than ever, presidential candidates are usi...
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Unsubscribe Page Compilation from 2016 Presidential Candidates

When you're running for president, you're going...
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404 Page Compilation from 2016 Presidential Candidates

This is a clever, catchy email that focuses on ...
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Action-Driven Email from Hillary Clinton
Tested

In 2008, when Barack Obama first ran for presid...
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Tested Button Copy from 2008 Obama Campaign

If you're running for president and all you tal...
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Rapport Building & Use of Entertainment from 2012 Obama Campaign

If you haven't been paying attention to the U.S...
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Framing In Emails from Hillary Clinton
Swipe Study

Framing In Emails from Hillary Clinton

Fundraising, Politics

Classic

This ad uses the classic rags to riches story a...
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21 Year Tested Formula Ad from Ben Suarez
Swipe Study

21 Year Tested Formula Ad from Ben Suarez

Business Opportunity

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
Control

This lead generation ad from Gary Halbert has a...
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57 Year-Old Swimsuit Model Ad by Gary Halbert
Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
Swipe Study

76 Year-Old Man Ad by Matt Furey

Health & Wellness

Control

You may have seen Jeffry Life before. Many of t...
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69+ Year Old Man Campaign from Cenegenics
Swipe Study

69+ Year Old Man Campaign from Cenegenics

Health & Wellness

Below are landing pages for products that Ryan ...
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Product Partnership Strategy from Ryan Deiss
Swipe Study

Product Partnership Strategy from Ryan Deiss

Marketing, Online Business

Below is a compilation of Facebook ads from Rya...
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“Hidden Process” Facebook Ads from Ryan Deiss
Swipe Study

“Hidden Process” Facebook Ads from Ryan Deiss

Marketing, Online Business

Multi-million dollar newsletter publisher, Agor...
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“Apollo Energy” Opportunity Sales Letter from Agora Financial

These heavily shared Facebook ads, which lead t...
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“Can You Spot This” Ad Compilation

This is a compilation of content-recommendation...
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“Content Recommendation” Ad Tactics (Image-Based)
Control

Don't say I didn't warn you...some of these ads...
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“Eat This, Never Diet Again” Wierd Image Banner Ads

This sales letter from multi-million dollar new...
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Fourth Revolution Sales Letter from Agora Financial
Control

The Foundation is a six month online program fo...
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Landing Page & Opt-In Hook from The Foundation
Swipe Study

Landing Page & Opt-In Hook from The Foundation

SAAS (Software as a Service), Entrepreneurship

Control

The copy in this sales letter ran in the form o...
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20 Years Without Water Sales Letter from Agora Publishing

This sales letter is a great example of a templ...
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Shower Dangers Sales Letter from Agora
Swipe Study

Shower Dangers Sales Letter from Agora

Health & Wellness

Below is a compilation of list-based pop-up off...
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List-Based Opt-in Popup from Backstage

List-Based Opt-in Popup from Backstage

Performing Arts, Entertainment

Below is a compilation of list-based pop-up off...
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List-Based Opt-in Popup from PureWow

This sales letter from widely regarded newslett...
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Dangerous Lies Sales Letter from Agora Financial

This sales letter comes from Bottom Line Public...
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Big Black Book Sales Letter from Boardroom
Swipe Study

Big Black Book Sales Letter from Boardroom

Health & Wellness

This email & webinar sign-up from Andy Jenk...
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“Death of” Campaign from Webinar Jam
Swipe Study

“Death of” Campaign from Webinar Jam

Marketing, Online Business

Mercola.com has been one of the most visited &a...
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“Danger” Themed Opt-In Forms from Mercola.com

You know a particular person means a lot to an ...
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Warren Buffett Ad Campaign from Motley Fool
Control

This Swipe Study is particularly powerful becau...
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“Is Dead/Death of” Copy Strategy from Ryan Deiss
Swipe Study

“Is Dead/Death of” Copy Strategy from Ryan Deiss

Marketing, Online Business

Control

Motley Fool is one of the biggest direct-respon...
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“Death Of” Copy Strategy from Motley Fool

It's no secret that some of the best and most r...
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“List-Based” Headlines from Motley Fool

In another Swipe Study, we focused on financial...
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“Secret” Headlines from Motley Fool

ClickFunnels is a new tool on the scene that is...
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Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

As discussed in another Swipe Study here: http:...
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Facebook Campaign from Motley Fool

Below is a collection of headlines using the "I...
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“Is Dead” Headline Formulas from Hubspot

“Is Dead” Headline Formulas from Hubspot

Marketing, SAAS (Software as a Service)

In the campaign below, Frank is selling a priva...
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Private Event Facebook Ads from Frank Kern
Swipe Study

Private Event Facebook Ads from Frank Kern

Consulting, Marketing

As noted in the first sentence of the top ad, t...
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Facebook Retargeting from Frank Kern
Swipe Study

Facebook Retargeting from Frank Kern

Consulting, Marketing

Todd Brown has made a name for himself in the m...
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Facebook Retargeting from Todd Brown

I came across this ad recently on Facebook, gua...
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$35,000 Guarantee Ad & Recruitment Campaign from Uber
Swipe Study

$35,000 Guarantee Ad & Recruitment Campaign from Uber

Automotive, Business Opportunity, Hiring

There are few other mediums that allow you to r...
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Age Targeted Facebook Ads from LearnVest

The ads below showcase two different approaches...
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Facebook Lead-Gen Ads from GKIC (Dan Kennedy)
Swipe Study

Facebook Lead-Gen Ads from GKIC (Dan Kennedy)

Marketing, Entrepreneurship

Control

Digital Marketer and Ryan Deiss are publicly kn...
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Long-Running Facebook Ads from Digital Marketer (Ryan Deiss)

There's a good chance a prospect will listen mo...
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Webinar Jam Campaign from Mike Filsaime & Andy Jenkins
Control

It's not often that you see the same Facebook a...
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Year Long Running Facebook Ad from Crazy Egg
Swipe Study

Year Long Running Facebook Ad from Crazy Egg

SAAS (Software as a Service)

Rebel Circus is fashion site with attitude. If ...
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Opt-In & Cart Abandonment Strategy from Rebel Circus

Pura Vida is a very niche specific brand that s...
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Countdown (Pop-Up) Offer from Pura Vida

CardsChat's main goal with these pop-ups is to ...
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Opt-In Strategies from CardsChat

This opt-in offer from Wealth Factory is partic...
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Pop-Up Offer from Wealth Factory

This is a unique surprise offer from Wine Chate...
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Timed Checkout Incentive from Wine Chateau
Tested

This is a great example of testing from Kissmet...
View Swipe

Homepage Testing (2014-Early 2015) by Kissmetrics
Swipe Study

Homepage Testing (2014-Early 2015) by Kissmetrics

Marketing, SAAS (Software as a Service)

Tested

Crazy Egg has been helping people achieve bette...
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How Crazy Egg Tested Their Homepage (2013-2015)
Swipe Study

How Crazy Egg Tested Their Homepage (2013-2015)

Marketing, SAAS (Software as a Service)

Control

This year, popular travel site Hipmunk complete...
View Swipe

The Evolution of Hipmunk’s Homepage (2013-2015)
Tested

This is an example of Kissmetrics trying out mu...
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Homepage Testing (2013) by Kissmetrics
Swipe Study

Homepage Testing (2013) by Kissmetrics

Marketing, SAAS (Software as a Service)

I always tell people who are studying a big com...
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How Fiverr Changed Their Messaging (2010-2015)

I'm sharing this example with you particularly ...
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Personalized Image Tactic from Frank Kern
Tested

In September of 2005, Neil Strauss released his...
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$1.4 Million Launch from Neil Strauss (Harlan Kilstein/Frank Kern)
Classic

What's most interesting about this ad campaign ...
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Magic “Pledge To Secrecy” Ad from Tarbell System
Swipe Study

Magic “Pledge To Secrecy” Ad from Tarbell System

Do-It-Yourself, Entertainment

This is a different type of trial offer than th...
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Free Trial Conversion Strategy from Backblaze
Swipe Study

Free Trial Conversion Strategy from Backblaze

Software, SAAS (Software as a Service)

There's a reason Amazon & most every other ...
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App Download Pop-Up from Scribd
Swipe Study

App Download Pop-Up from Scribd

Education, Entertainment

Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy
Classic

This "10 Year" Campaign from renowned distance ...
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Next 10 Years Campaign from LaSalle University
Classic

According to an interesting article I came acro...
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50+ Year Running Print Ad from English Learning Publisher
Classic

As humans, we hate feeling shame or embarrassme...
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Compilation of Ads Tapping Into Emotions of “Shame”

The copywriter behind this video sales letter, ...
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Video Sales Letter (Capture Him) by Chris Haddad
Swipe Study

Video Sales Letter (Capture Him) by Chris Haddad

Dating/Relationships

If you don't know about Agora, they are one of ...
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Exit VSL Pop-Up from Agora
Swipe Study

Exit VSL Pop-Up from Agora

Financial

This is a great swipe to study if you're lookin...
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Video Sales Letter (Do-It-For-You Service) from Frank Kern

It's hard for many of us to consider liking a m...
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Exclusive Facebook Campaign from Grey Poupon

This is the ultimate example to model for selli...
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Exclusive Invite to Nicaragua from Laissez Faire Books (Agora)

If you don't know about Joe Polish's Genius Net...
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Genius Network Advertorial from Jay Abraham & Joe Polish
Swipe Study

Genius Network Advertorial from Jay Abraham & Joe Polish

Marketing, Entrepreneurship

The Atlas 400 is the ultimate example of an exc...
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The Atlas 400 Club from Porter Stansberry (Agora)
Swipe Study

The Atlas 400 Club from Porter Stansberry (Agora)

Financial, Entrepreneurship

Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg
Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
Control

This piece written by John Carlton, has mailed ...
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Free Gun Ad by John Carlton
Classic

This Ginzburg ad starts by invoking fear of not...
View Swipe

Free Medical Advisor Ad by Ralph Ginzburg
Classic

Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg
Classic

Throughout the 60s, 70s & 80s, Playboy used...
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What Sort of Man Campaign from Playboy
Classic

In terms of a magazine selling branded products...
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Product Lines from Playboy
Classic

In the early 80s, Apple's advertising actually ...
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What Kind of Man Ad from Apple
Classic

A direct-response ad using Playboy's famous "Wh...
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Magazine Subscription Ad from Playboy
Control

This highly successful ad campaign ran for seve...
View Swipe

Don’t Buy Ad Campaign from Patagonia
Control

The UNC Kenan-Flagler Business School may be th...
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Exclusivity & Takeaway Selling from UNC Business School
Classic

Usually when it comes to military recruitment, ...
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Qualification Ad from The Army
Swipe Study

Qualification Ad from The Army

Military

Every Hear This Before, “Ehh, I’m Sure You...
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Takeaway Selling Email from Motley Fool

Big-time marketer Dan Kennedy is known for inco...
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Takeaway Selling Email from Dan Kennedy
Swipe Study

Takeaway Selling Email from Dan Kennedy

Marketing, Online Business

For decades, Fairy Liquid claimed one bottle of...
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Comparison Ads from Fairy Liquid
Swipe Study

Comparison Ads from Fairy Liquid

Food/Cooking, Health & Wellness

If anyone would support using comparison-driven...
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Comparison-Driven Banner Ads from Bellroy

This brilliantly crafted marketing campaign was...
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There’s A Map for That Campaign from Verizon Wireless
Classic

Max Sackheim was a creative thinker who invente...
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Book of The Month Club Ad from Max Sackheim
Swipe Study

Book of The Month Club Ad from Max Sackheim

Education, Entertainment

Classic

Throughout the 60s all the way to the 90s, Colu...
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Famous CD Offer from Columbia House
Classic

There's no better place to use a big, flashy, o...
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Incredible Free Offer from Bob Stupak’s Vegas World
Control

Marketing legend Dan Kennedy has been running t...
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Lead Generation Offer from Dan Kennedy

Warby Parker is absolutely killing it right now...
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Home Try-On Offer from WarbyParker

If you don't know about Paypal's 6 month, no in...
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6 Month Interest-Free Offer from Paypal

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora
Control

If you haven't checked out Mixergy yet, it's an...
View Swipe

Welcome Gate from Mixergy
Swipe Study

Welcome Gate from Mixergy

Marketing, Online Business

Control

We documented the evolution of Groupon's home p...
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Welcome Gate/Home Page from Groupon
Tested

In 2014, Noah set out to substantially increase...
View Swipe

Welcome Gate/Home Page from Noah Kagan
Swipe Study

Welcome Gate/Home Page from Noah Kagan

Blogging, Marketing

This is a very interesting example of a welcome...
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Welcome Gate/Home Page from Quick Sprout

This set of examples is a great representation ...
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Welcome Gates from Sovereign Man
Swipe Study

Welcome Gates from Sovereign Man

Financial, Travel

Control

Amazingly, for the past 7 years, Facebook's hom...
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Home Page/Welcome Gate from Facebook
Swipe Study

Home Page/Welcome Gate from Facebook

Social Media

Tim Ferriss' page is a great example of keeping...
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Thank You Page from Tim Ferriss
Swipe Study

Thank You Page from Tim Ferriss

Self Improvement

Usually, we don't showcase companies on the sit...
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Thank You Pages from Apple

This confirmation page from Derek Halpern actua...
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Confirmation Page from Derek Halpern
Swipe Study

Confirmation Page from Derek Halpern

Marketing, Online Business

This confirmation page has the same structure a...
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Confirmation Pages from Video Fruit (Bryan Harris)
Swipe Study

Confirmation Pages from Video Fruit (Bryan Harris)

Marketing, Online Business

If you aren't familiar with Pat Flynn & his...
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Thank You Pages from Smart Passive Income (Pat Flynn)
Swipe Study

Thank You Pages from Smart Passive Income (Pat Flynn)

Business Opportunity, Online Business

SumoMe, a suite of traffic growth tools by AppS...
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Marketing With Stats from SumoMe (AppSumo)

A common saying you might have heard or seen in...
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“Trusted By” Copy Compilation
Control

If you haven't heard of Basecamp, they are a ve...
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Using Current Stats to Get Signups from Basecamp
Swipe Study

Using Current Stats to Get Signups from Basecamp

SAAS (Software as a Service)

Let's face it, Xerox isn't the most exciting co...
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Stats-Driven Ad Campaigns from Xerox

This "case studies" page from Thunderclap is li...
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Case Studies Page from Thunderclap
Swipe Study

Case Studies Page from Thunderclap

Social Media

Classic

International Correspondence Schools were known...
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Are These Mistakes Holding You Back? from International Correspondence Schools
Classic

If this ad sounds familiar, it's because it's v...
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How To Avoid These Mistakes In English Ad
Swipe Study

How To Avoid These Mistakes In English Ad

Education, Language

Classic

These ads are a classic example of using "mista...
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5 Mistakes Palmolive Ad from Claude Hopkins
Classic

The main reason I'm posting this is to demonstr...
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Don’t Make These Buying Mistakes from Indian Motorcycle
Control

Yodle, a successful do-it-for-you local-marketi...
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Marketing Mistakes Landing Pages from Yodle
Classic

Out of all of the takeaway selling & "don't...
View Swipe

Please Read, But Don’t Buy Ad from Ray Korte
Classic

This is an ad I found that ran in newspapers th...
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Don’t Buy This Washer Ad by Maytag
Classic

Some of our favorite examples to showcase on th...
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A Compilation of Don’t Buy Ads from The 1860-1880s

A year into my consulting business after I had ...
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Don’t Hire Us Copy from FortySeven Media

This ad grabbed my attention right away on anot...
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Don’t Click Here Banner Ad from Awesomeweb
Classic

These ads have the same "It Still Works" concep...
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Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather

In this example, Frank created a follow up sequ...
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Follow-up Email Sequence from Frank Kern
Swipe Study

Follow-up Email Sequence from Frank Kern

Info Marketing, Marketing

This follow-up sequence is an example of more d...
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Follow-Up Email Sequence from Dan Kennedy
Swipe Study

Follow-Up Email Sequence from Dan Kennedy

Info Marketing, Marketing

Classic

This was an incredible campaign created by Ogil...
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Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather
Classic

For those of you that didn't know, Napoleon Hil...
View Swipe

The Law of Success Ad by Napoleon Hill
Swipe Study

The Law of Success Ad by Napoleon Hill

Self Improvement

Being someone who knows a bit of programming, I...
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Targeted Stack Overflow Ads from Airpair

This is a great example of hooking someone in w...
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Could You Handle This Woman Ad from John Alanis
Swipe Study

Could You Handle This Woman Ad from John Alanis

Dating/Relationships

Control

This control ad by famed copywriter & self-...
View Swipe

15 Reasons Why Ad by Matt Furey
Swipe Study

15 Reasons Why Ad by Matt Furey

Self Defense

Control

I've seen these ads several times on weather.co...
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Targeted Weather Ads from Duracell
Classic

The "10 Day Test" was a very successful campaig...
View Swipe

The “10 Day Test” by Claude Hopkins (for Pepsodent)
Classic

This ad is for the Sherwin Cody School of Engli...
View Swipe

Is Your English A Handicap Test from Sherwin Cody
Classic

We found this ad mentioned in John Caples' clas...
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The Fingernail Test Ad by John Caples
Swipe Study

The Fingernail Test Ad by John Caples

Self Care, Hair Loss

Classic

We found this one when doing research on David ...
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The DieHard Acid Test from Sears
Swipe Study

The DieHard Acid Test from Sears

Automotive

There's a reason why top marketers use this tes...
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“Take This Test” Emails from Eben Pagan, John Reese & Ryan Deiss
Classic

An very entertaining & famous direct mail l...
View Swipe

The Granada Letter by Thompson Cigars
Classic

This is a great ad to ring in the New Year. Dal...
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When You Look back Ad by Dale Carnegie
Control

Recently, the legendary Double Your Dating eBoo...
View Swipe

Original Double Your Dating Lead Magnet from Eben Pagan (David DeAngelo)
Control

This was one of those ideal swiping instances w...
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Retargeted Facebook Ads from Ryan Deiss & Perry Marshall

Most of the time, making lower price the founda...
View Swipe

Facebook Comparison Ad by Dollar Shave Club
Control

This is the first of many self-defense ads we'l...
View Swipe

Cage Fighter Ad by John Carlton
Classic

Below is a Piece Arrow ad from 1933 that has an...
View Swipe

Pierce Arrow Ad by BBDO (Swiped by David Ogilvy for his famous Rolls-Royce ad?)
Classic

This award-winning classic ad was the catalyst ...
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Imagine Harry & Me Ad from Harry & David
Classic

If you don’t know who Dan Kennedy is, you’r...
View Swipe

Magnetic Ad Compilation (Dan Kennedy Inspiration)
Control

I've uncovered the most advertised gig from Fiv...
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Banner Ads from Fiverr

Amazon's one-click buy button blew my mind the ...
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1-Click Buy & Free Trial Strategy from Amazon

The last time I rented a movie from Blockbuster...
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Upsell from Redbox
Classic

Contrary to what many think, there were popular...
View Swipe

Seduction Lead-Gen Ad from Ross Jeffries
Swipe Study

Seduction Lead-Gen Ad from Ross Jeffries

Dating/Relationships

This is a great example of selling a trial with...
View Swipe

$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)

A very simple, but powerful demonstration of au...
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Targeted Sharing Strategy from Boomerang
Classic

If you're a Think & Grow Rich fan, you're g...
View Swipe

Napoleon Hill Magazine Ads (Pre-Dating Think & Grow Rich)
Classic

If you thought this was an Ogilvy ad, think aga...
View Swipe

60 Miles An Hour Land Rover Ad by Howard Gossage
Classic

This ad, highly recommended by Gary Halbert, is...
View Swipe

Burn Off Body Fat Hour-by-Hour Ad
Swipe Study

Burn Off Body Fat Hour-by-Hour Ad

Weight Loss

Classic

This wildly famous direct mail letter offered a...
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The Admiral Byrd Expedition Letter by Hank Burnett
Classic

Below is one of the house ads from Lord & T...
View Swipe

This Copy Costs $1000/Week Ad by Claude Hopkins
Classic

This is one of the BluBlocker ads that helped J...
View Swipe

Vision Break-through BluBlocker Ad by Joe Sugarman
Classic

Many consider this ad's headline by Max Sackhei...
View Swipe

Do You Make These Mistakes In English? by Max Sackheim
Classic

The ad John Caples modeled after his famous "Th...
View Swipe

They Grinned When The Waiter Spoke to Me by John Caples
Classic

Quite possibly the most swiped advertisement ev...
View Swipe

They Laughed When I Sat Down at The Piano by John Caples

Early to Rise, a subsidiary of direct response ...
View Swipe

VSL Email Opt-In Tactic from Early to Rise (Agora)
Control

Here it is! The original sales letter for Doubl...
View Swipe

Original Double Your Dating Sales Letter from Eben Pagan (David DeAngelo)

If you haven't seen McDonald's latest campaign ...
View Swipe

Education-Based Marketing by McDonalds

As much as I think Jason Fladlien is a fantasti...
View Swipe

3rd Person Sales Letter from Jason Fladlien

No one gets more interest on this website than ...
View Swipe

Free Book Sales Letter from Frank Kern

Free Book Sales Letter from Frank Kern

Business Opportunity, Marketing

Placing logos of well-known brands who featured...
View Swipe

Social Proof from Officevibe
Swipe Study

Social Proof from Officevibe

SAAS (Software as a Service), Workplace

This is a brilliant example of a powerful guara...
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$1 Million Guarantee from LifeLock

Just as I showcased Perry Marshall's penny offe...
View Swipe

Penny Offer Display Ads from HostGator

Perry Marshall, a top authority in the Google A...
View Swipe

Penny Offer Display Ads from Perry Marshall
Classic

This is one of several ads Bud Weckesser of Gre...
View Swipe

Skinny Doctor Ad by Green Tree Press

For those unfamiliar with Codecanyon, it is one...
View Swipe

Pricing Strategy from Codecanyon (Envato)
Swipe Study

Pricing Strategy from Codecanyon (Envato)

Software, eCommerce

If you haven't heard of Nextdoor, they are the ...
View Swipe

Postcard Invite from Nextdoor
Classic

This is a print ad written by copywriting great...
View Swipe

Ad Agency Guarantee Ad by Gary Bencivenga
Classic

Launching a book soon? Or perhaps you're writin...
View Swipe

Shoestring Businesses Ad by Gary Bencivenga
Swipe Study

Shoestring Businesses Ad by Gary Bencivenga

Business Opportunity

Classic

This great ad by Gary Bencivenga is a fantastic...
View Swipe

Do You Make These Mistakes In Job Interviews by Gary Bencivenga
Classic

Legendary ad man David Ogilvy ran through 18 co...
View Swipe

“The Man In The Hathaway Shirt” Ad by David Ogilvy
Classic

Ogilvy references this ad in his book "Ogilvy o...
View Swipe

Zippo Amazing Story Ad by David Ogilvy
Classic

This is the 1st advertisement Ogilvy wrote as t...
View Swipe

Guinness Guide to Oysters by David Ogilvy
Swipe Study

Guinness Guide to Oysters by David Ogilvy

Food/Cooking, Alcohol

Classic

A comedic, yet endearing ad from Ogilvy looking...
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Creative Job Posting by David Ogilvy
Classic

An excerpt about this ad from the book, The Kin...
View Swipe

Dove “Darling” Ad by David Ogilvy

Although these are nice looking display ads, th...
View Swipe

Display Ads from Kissmetrics
Swipe Study

Display Ads from Kissmetrics

SAAS (Software as a Service)

Popular Dan Kennedy student & long-time mar...
View Swipe

25K Group Brochure from Joe Polish

Firstly, Dodocase has a very interesting story ...
View Swipe

Timed Offer from Dodocase
Swipe Study

Timed Offer from Dodocase

Fashion, Tech Accessories

Control

This is a clever example of retargeting from Ne...
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Retargeting from Quick Sprout

This is the smartest marketing strategy I've se...
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Storytelling from One Degree Organics

Ruby Lane, the world's largest curated marketpl...
View Swipe

Scarcity/Urgency from RubyLane
Swipe Study

Scarcity/Urgency from RubyLane

eCommerce, Antiques

Classic

Ranked the greatest advertising campaign of the...
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Think Small Ad from Volkswagen
Classic

These are classic ads containing Avis' famous l...
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We Try Harder Ad from Avis

Known for it's great user interface & uniqu...
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Email Opt-In from Hipmunk
Control

As simple as it is, the copy you put on your ca...
View Swipe

Good Button Copy & Free Trial from Crazy Egg
Swipe Study

Good Button Copy & Free Trial from Crazy Egg

SAAS (Software as a Service)

Control

New York Sports Club or more broadly, the MySpo...
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Newsjacking from New York Sports Club
Control

Ever since Conversion Rate Experts caught the e...
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Landing Page from Conversion Rate Experts

Recently Hubspot redesigned their whole site an...
View Swipe

Sharing Strategy from Hubspot
Control

I was not expecting this after I opted in to Ra...
View Swipe

Confirmation Page from Ramit Sethi
Swipe Study

Confirmation Page from Ramit Sethi

Business Opportunity

One of the biggest debates in the online market...
View Swipe

Mobile Pop-Up from Bleacher Report
Control

You'll notice on Swipe-Worthy that we like feat...
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Sidebar Opt-In Form from Quick Sprout
Swipe Study

Sidebar Opt-In Form from Quick Sprout

Blogging, SEO

Robinhood is causing quite a stir in the stock ...
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Thank You Page from Robinhood

Came across this ad for Basecamp during a searc...
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Display Ad from Basecamp

Display Ad from Basecamp

SAAS (Software as a Service)

Tested

If you don't know who Sean D'Souza is, he's wel...
View Swipe

Pricing Strategy from Psychotactics (Sean D’Souza)
Control

This sales letter is a big a mama (20 pages lon...
View Swipe

Original Renegade Millionaire Sales Letter from Dan Kennedy
Classic

Famous Dollar Letter by Gary Halbert

Copywriting, Business Opportunity

Classic
Classic

Master marketer & copywriter, Jay Abraham, ...
View Swipe

Luger Handgun from Jay Abraham
Classic

Gary Halbert is widely considered the world's g...
View Swipe

Coat of Arms Letter by Gary Halbert
Tested

This salesletter was written by Frank Kern to g...
View Swipe

Consulting Sales Letter from Ryan Deiss & Frank Kern
Tested

In Ryan Deiss' Black Friday Bootcamp, he divulg...
View Swipe

Tripwire (Frontend Offer) from Survival Life

After many years of having pretty much the same...
View Swipe

Segmentation from Clickbank
Swipe Study

Segmentation from Clickbank

Info Marketing

Control

If I had to break this ad down into three parts...
View Swipe

Magic Move Golf Ad by John Carlton
Classic
Classic

This advertisement, written by advertising lege...
View Swipe

How To Win Friends & Influence People (Dale Carnegie) by Victor Schwab
Classic

The longest running & most successful Rolls...
View Swipe

“At 60 Miles An Hour” Rolls-Royce Ad by David Ogilvy
Classic

Originally written in 1979, this promotion ran ...
View Swipe

Burn Disease Ad (20-Year Control) by Eugene Schwartz
Classic

This 1995 ad by famed copywriter Gary Halbert ...
View Swipe

Better Sex Ad by Gary Halbert
Control

I am a big fan of AppSumo, a very fun & cre...
View Swipe

Upselling & Referral System from AppSumo
Classic

This famous advertisement was written by Louis ...
View Swipe

About This Stock And Bond Business Ad by Louis Engel
Classic

Amazing Diet Secrets Ad from Gary Halbert

Fitness, Nutriton, Health & Wellness

Classic

Many feel this is the best ad Ogilvy ever wrote...
View Swipe

How to Create Advertising That Sells Ad by David Ogilvy
Classic

These two ads were run multiple times by Gary H...
View Swipe

Lead Gen Ad by Gary Halbert
Swipe Study

Lead Gen Ad by Gary Halbert

Info Marketing

Classic

The hook for this ad is the revealing of a cred...
View Swipe

Make Money With Your Credit Cards Ad by Gary Halbert
Classic

How To Keep Your Money from Being Murdered! Ad by Gary Halbert

Financial, Business Opportunity, Info Marketing

Classic

This 1924 ad was the first big win for agency Y...
View Swipe

Why Men Crack Ad by Young & Rubicam
Tested

Ryan Deiss is a top information marketer well-k...
View Swipe

60.34% Converting Squeeze Page from Ryan Deiss
Control

CDBaby's email has become something of a legend...
View Swipe

Thank You Email from CD Baby
Control

Booking.com has a fantastic strategy for creati...
View Swipe

Urgency/Social Proof from Booking.com

Flappy Bird was one of those gaming apps that w...
View Swipe

Testimonial Strategy from Flappy Bird

RetailMeNot is the king of coupon sites & t...
View Swipe

Email Opt-in from RetailMeNot

I would say 99.9999% of Craigslist ads are borr...
View Swipe

Clever Jeep Ad from Craigslist
Control

This is the 2013 version of Frank's annual sale...
View Swipe

Consulting Sales Letter from Frank Kern
Control

Derek Halpern, the founder of popular blog Soci...
View Swipe

Feature Box from Social Triggers
Swipe Study

Feature Box from Social Triggers

Blogging, Info Marketing

This incredible sales letter, written by famed ...
View Swipe

Kurobuta Ham Letter by Gary Bencivenga

In marketing, targeting is extremely important....
View Swipe

Segmentation from Swipely

Segmentation from Swipely

SAAS (Software as a Service)

This pricing strategy is one you might have see...
View Swipe

Pricing Strategy from MindValley
Swipe Study

Pricing Strategy from MindValley

Info Marketing

Control

Godaddy is the king of upselling. Once you add ...
View Swipe

Upselling from Godaddy
Swipe Study

Upselling from Godaddy

eCommerce

Control

This is a great example of marketing segmentati...
View Swipe

Segmentation from Livestrong
Control

Shopify's landing page style homepage is a clas...
View Swipe

Landing Page from Shopify

Landing Page from Shopify

eCommerce, SAAS (Software as a Service)

Control

This ran for 3 years on Dropbox  & was pra...
View Swipe

Landing Page from Dropbox

Landing Page from Dropbox

Software, SAAS (Software as a Service)

I love this case study as it's an example of te...
View Swipe

$2.54 Million Fundraising Email from Obama

This is Gary's sales page for his latest book J...
View Swipe

Product Bundling from Gary Vaynerchuck

Product Bundling from Gary Vaynerchuck

Info Marketing, Social Media

The debate continues to heat up...
View Swipe

Wake Up Productive Sales Letter from Eben Pagan
Tested

A great example of a well-selling letter in the...
View Swipe

Speed Hypnosis Salesletter by Harlan Kilstein
Control

Was tipped off to this sales letter from Ben Se...
View Swipe

Sales Letter & Killer Bullets from Scott Haines
Control

A fantastic example of storytelling from the gr...
View Swipe

Colon Cleanse Salesletter by Gary Halbert
Control

Laura Roeder has become a very well-known figur...
View Swipe

Landing Page from Laura Roeder
Swipe Study

Landing Page from Laura Roeder

Info Marketing

This is a great example of upselling from Probl...
View Swipe

Upselling from Problogger

Upselling from Problogger

Copywriting, Info Marketing

For a pop-up optin form, this has a ton of conv...
View Swipe

Pop-up Email Opt-in from Quick Sprout
Swipe Study

Pop-up Email Opt-in from Quick Sprout

Blogging, SEO

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