Are These Mistakes Holding You Back? from International Correspondence Schools

swiped by Mike Schauer ran 1952

"Are These Mistakes Holding You Back?"

International Correspondence Schools were known for some incredible ad campaigns back in 50s - they advertised very aggressively, with some killer copy. This...View More

Are These Mistakes Holding You Back?

Key Takeaways

  • Focus on building a series of "yeses" from your prospects. This can often mean creating questions that you're 99% sure they'll answer yes too. Sometimes even asking a silly question to get a yes is still just as effective. It's the sense of agreement that matters & is powerful.
  • Try making your promotions more interactive. In this ad, there is somewhat of a survey or quiz. This gets the person engaged while they're being sold.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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