Reverse-Engineered Marketing & Copy Examples
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Advertorial

A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.

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Control

Similar to the advice-column advertorials showc...
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“The Tooth Doctor” Advertorial Compilation
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“The Tooth Doctor” Advertorial Compilation

Dental

Control

Upon researching dental advertising, I certainl...
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“Dental News” Advertorial Compilation
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“Dental News” Advertorial Compilation

Dental

Control

The advertorials below are for an Illinois-base...
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“Teeth In A Day” Dentist Ad Compilation
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“Teeth In A Day” Dentist Ad Compilation

Dental

Classic

Back in the early 1900s, Liberty Mutual distinc...
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“Don’t Read This” Ad from Liberty Mutual
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“Don’t Read This” Ad from Liberty Mutual

Insurance

Classic

This ad for the magazine, Today's Woman, does a...
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Only Brides Are Invited Ad from Today’s Woman
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Only Brides Are Invited Ad from Today’s Woman

Weddings

Classic

Although the ad below only ran once for Rolls-R...
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“To The Man Who Is Afraid” Ad from Rolls Royce

“To The Man Who Is Afraid” Ad from Rolls Royce

Automotive

Classic

This ad, created by ad agency BBDO, is selling ...
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10,000 Families In Next 30 Days Ad by BBDO
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10,000 Families In Next 30 Days Ad by BBDO

Music

Classic

Back in the 70s, car buying wasn't about flashy...
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“Thinking About Buying” Campaign from Ford Motor Company
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“Thinking About Buying” Campaign from Ford Motor Company

Automotive

Classic

The Newspaper Institute of America was the pion...
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“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America
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“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America

Writing

Classic

The ads showcased below for Alexander Hamilton ...
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“Men Who Know It All” Ad by Bruce Barton (for Alexander Hamilton Institute)
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“Men Who Know It All” Ad by Bruce Barton (for Alexander Hamilton Institute)

Business Opportunity, Education

I noticed this ad running for several months in...
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Retirement Print Ad from AAG (American Advisors Group)
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Retirement Print Ad from AAG (American Advisors Group)

Real Estate

Classic

...
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Over Thirty Ad by Eugene Schwartz

Over Thirty Ad by Eugene Schwartz

Fitness

Classic

...
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New Miracle Diet Cures Arthritis Ad by Eugene Schwartz

New Miracle Diet Cures Arthritis Ad by Eugene Schwartz

Health & Wellness

Control

Why would the Amish, who are known for shunning...
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Amish-Built Fireplace Campaign from Heatsurge
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Amish-Built Fireplace Campaign from Heatsurge

Appliances

Classic

...
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Sweden’s Miracle Formula Ad by Eugene Schwartz

Sweden’s Miracle Formula Ad by Eugene Schwartz

Beauty

Classic

...
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The British Miracle That Creates Super Plants by Eugene Schwartz

The British Miracle That Creates Super Plants by Eugene Schwartz

Gardening

Classic

...
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New Miracle Drug Ad by Eugene Schwartz

New Miracle Drug Ad by Eugene Schwartz

Beauty

Control

When it comes to studying ads, do you ignore th...
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Rub The Buddha for Luck Ad Campaign
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Rub The Buddha for Luck Ad Campaign

Spirituality

Classic

This ad uses the classic rags to riches story a...
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21 Year Tested Formula Ad from Ben Suarez
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21 Year Tested Formula Ad from Ben Suarez

Business Opportunity

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
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Secret of An Ohio Housewife Ads from Green Tree Press

Business Opportunity

Control

This lead generation ad from Gary Halbert has a...
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57 Year-Old Swimsuit Model Ad by Gary Halbert
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57 Year-Old Swimsuit Model Ad by Gary Halbert

Weight Loss

Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Classic

This "10 Year" Campaign from renowned distance ...
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Next 10 Years Campaign from LaSalle University
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Next 10 Years Campaign from LaSalle University

Education

Classic

According to an interesting article I came acro...
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50+ Year Running Print Ad from English Learning Publisher

50+ Year Running Print Ad from English Learning Publisher

Language

Classic

As humans, we hate feeling shame or embarrassme...
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Compilation of Ads Tapping Into Emotions of “Shame”
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Compilation of Ads Tapping Into Emotions of “Shame”

Compilation

If you don't know about Joe Polish's Genius Net...
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Genius Network Advertorial from Jay Abraham & Joe Polish
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Genius Network Advertorial from Jay Abraham & Joe Polish

Marketing, Entrepreneurship

Classic

...
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Models Stay Young Ad by Eugene Schwartz

Models Stay Young Ad by Eugene Schwartz

Beauty

Classic

Usually when it comes to military recruitment, ...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

Classic

International Correspondence Schools were known...
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Are These Mistakes Holding You Back? from International Correspondence Schools
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Are These Mistakes Holding You Back? from International Correspondence Schools

Education

Classic

If this ad sounds familiar, it's because it's v...
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How To Avoid These Mistakes In English Ad
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How To Avoid These Mistakes In English Ad

Education, Language

Classic

These ads are a classic example of using "mista...
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5 Mistakes Palmolive Ad from Claude Hopkins
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5 Mistakes Palmolive Ad from Claude Hopkins

Self Care

Classic

The main reason I'm posting this is to demonstr...
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Don’t Make These Buying Mistakes from Indian Motorcycle
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Don’t Make These Buying Mistakes from Indian Motorcycle

Automotive

Control

This control ad by famed copywriter & self-...
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15 Reasons Why Ad by Matt Furey
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15 Reasons Why Ad by Matt Furey

Self Defense

Classic

This ad is for the Sherwin Cody School of Engli...
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Is Your English A Handicap Test from Sherwin Cody
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Is Your English A Handicap Test from Sherwin Cody

Language

Classic

This award-winning classic ad was the catalyst ...
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Imagine Harry & Me Ad from Harry & David
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Imagine Harry & Me Ad from Harry & David

Food/Cooking

Classic

If you don’t know who Dan Kennedy is, you’r...
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Magnetic Ad Compilation (Dan Kennedy Inspiration)

Magnetic Ad Compilation (Dan Kennedy Inspiration)

Self Improvement

Classic

Contrary to what many think, there were popular...
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Seduction Lead-Gen Ad from Ross Jeffries
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Seduction Lead-Gen Ad from Ross Jeffries

Dating/Relationships

Classic

If you thought this was an Ogilvy ad, think aga...
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60 Miles An Hour Land Rover Ad by Howard Gossage

60 Miles An Hour Land Rover Ad by Howard Gossage

Automotive

Classic

This ad, highly recommended by Gary Halbert, is...
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Burn Off Body Fat Hour-by-Hour Ad
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Burn Off Body Fat Hour-by-Hour Ad

Weight Loss

Classic

Below is one of the house ads from Lord & T...
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This Copy Costs $1000/Week Ad by Claude Hopkins

This Copy Costs $1000/Week Ad by Claude Hopkins

Copywriting, Advertising

Classic

This is one of the BluBlocker ads that helped J...
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Vision Break-through BluBlocker Ad by Joe Sugarman

Vision Break-through BluBlocker Ad by Joe Sugarman

Fashion

Classic

Many consider this ad's headline by Max Sackhei...
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Do You Make These Mistakes In English? by Max Sackheim
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Do You Make These Mistakes In English? by Max Sackheim

Language

Classic

The ad John Caples modeled after his famous "Th...
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They Grinned When The Waiter Spoke to Me by John Caples

They Grinned When The Waiter Spoke to Me by John Caples

Language

Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples

They Laughed When I Sat Down at The Piano by John Caples

Music

Classic

...
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64 Toughest Interview Questions Ad by Gary Bencivenga

64 Toughest Interview Questions Ad by Gary Bencivenga

Jobs

Classic

This is one of several ads Bud Weckesser of Gre...
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Skinny Doctor Ad by Green Tree Press

Skinny Doctor Ad by Green Tree Press

Weight Loss

Classic

...
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Secret Trick Ad from Green Tree Press

Secret Trick Ad from Green Tree Press

Weight Loss

Classic

...
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Atlanta Housewife Ad by Green Tree Press

Atlanta Housewife Ad by Green Tree Press

Weight Loss

Classic

This is a print ad written by copywriting great...
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Ad Agency Guarantee Ad by Gary Bencivenga

Ad Agency Guarantee Ad by Gary Bencivenga

Advertising

Classic

Launching a book soon? Or perhaps you're writin...
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Shoestring Businesses Ad by Gary Bencivenga
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Shoestring Businesses Ad by Gary Bencivenga

Business Opportunity

Classic

...
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How to Launch Your Own Business Ad by Gary Bencivenga

How to Launch Your Own Business Ad by Gary Bencivenga

Business Opportunity

Classic

This great ad by Gary Bencivenga is a fantastic...
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Do You Make These Mistakes In Job Interviews by Gary Bencivenga
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Do You Make These Mistakes In Job Interviews by Gary Bencivenga

Jobs

Classic

...
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Millionaire Apprenticeship Program Ad by Gary Bencivenga

Millionaire Apprenticeship Program Ad by Gary Bencivenga

Business Opportunity

Classic

...
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Attractive Women in Miami Ad by Gary Halbert

Attractive Women in Miami Ad by Gary Halbert

Dating/Relationships

Classic

...
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The Amazing Black Jack Secret Ad by Gary Halbert

The Amazing Black Jack Secret Ad by Gary Halbert

Gambling

Classic

...
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Face-Lift-In-A-Jar Ad by Gary Halbert

Face-Lift-In-A-Jar Ad by Gary Halbert

Beauty

Classic

...
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Amazing Money Making Secrets Ad by Gary Halbert

Amazing Money Making Secrets Ad by Gary Halbert

Business Opportunity

Classic

...
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Key West College of Millionaires Ad by Gary Halbert

Key West College of Millionaires Ad by Gary Halbert

Business Opportunity, Seminar

Classic

...
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Weight Loss Ad by Gary Halbert

Weight Loss Ad by Gary Halbert

Weight Loss

Classic

...
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American Rat Race Ad by Ben Suarez

American Rat Race Ad by Ben Suarez

Business Opportunity

Classic

...
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How I Raised Myself Letter by Victor Schwab

How I Raised Myself Letter by Victor Schwab

Self Improvement

Control

If I had to break this ad down into three parts...
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Magic Move Golf Ad by John Carlton
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Magic Move Golf Ad by John Carlton

Golf

Control

...
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55 Year-Old Golfer Ad by John Carlton

55 Year-Old Golfer Ad by John Carlton

Golf

Classic

...
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How Direct Response Advertising Ad by David Ogilvy

How Direct Response Advertising Ad by David Ogilvy

Info Marketing

Classic

...
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How to Sales Promo Ad by David Ogilvy

How to Sales Promo Ad by David Ogilvy

Info Marketing

Classic

...
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Confessions of an Advertising Man Ad by David Ogilvy

Confessions of an Advertising Man Ad by David Ogilvy

Info Marketing

Classic

...
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How Should You Spend Ad by David Ogilvy

How Should You Spend Ad by David Ogilvy

Info Marketing

Classic

...
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How to Advertise Travel Ad by David Ogilvy

How to Advertise Travel Ad by David Ogilvy

Info Marketing

Classic

...
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How to Create Industrial Advertising Ad by David Ogilvy

How to Create Industrial Advertising Ad by David Ogilvy

Info Marketing

Classic

...
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How to Financial Advertising Ad by David Ogilvy

How to Financial Advertising Ad by David Ogilvy

Info Marketing

Classic

...
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How to Make Successful Commercials Ad by David Ogilvy

How to Make Successful Commercials Ad by David Ogilvy

Info Marketing

Classic

...
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How to Run an Ad Agency Ad by David Ogilvy

How to Run an Ad Agency Ad by David Ogilvy

Info Marketing

Classic

...
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Half a Mill Ad by Eugene Schwartz

Half a Mill Ad by Eugene Schwartz

Business Opportunity

Classic

Originally written in 1979, this promotion ran ...
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Burn Disease Ad (20-Year Control) by Eugene Schwartz

Burn Disease Ad (20-Year Control) by Eugene Schwartz

Health & Wellness

Classic

...
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Beverly Hills Formula Ad by Gary Halbert

Beverly Hills Formula Ad by Gary Halbert

Beauty

Classic

This famous advertisement was written by Louis ...
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About This Stock And Bond Business Ad by Louis Engel

About This Stock And Bond Business Ad by Louis Engel

Financial

Classic

...
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Chef’s Secret Ad by Mel Martin

Chef’s Secret Ad by Mel Martin

Food/Cooking

Classic

...
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How to Launch New Products Ad by David Ogilvy

How to Launch New Products Ad by David Ogilvy

Info Marketing

Classic

...
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Lazy Man’s Way to Riches Ad by Joe Karbo

Lazy Man’s Way to Riches Ad by Joe Karbo

Business Opportunity

Classic

The hook for this ad is the revealing of a cred...
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Make Money With Your Credit Cards Ad by Gary Halbert
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Make Money With Your Credit Cards Ad by Gary Halbert

Business Opportunity

Classic

...
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Social Security Ad by Gary Halbert

Social Security Ad by Gary Halbert

Financial

Classic

This 1924 ad was the first big win for agency Y...
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Why Men Crack Ad by Young & Rubicam

Why Men Crack Ad by Young & Rubicam

Food/Cooking

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