"Announcing a direct response advertising agency that will guarantee to outpull your best ad."
This is a print ad written by copywriting great, Gary Bencivenga, to attract new clients for his advertising firm, launched earlier in his career. Because he...View More
didn't have a well-known name & reputation like the bigger ad agencies at the time, Gary used a strong guarantee & unflinching promise as the premise of his offer. As he's noted in his legendary 100 seminar, the ad generated lots of clients, but no one was interested in doing the test he outlined. They were already convinced by the proof & just wanted to get the work done. This revelation from Gary is a big testament to the idea that bolds guarantees are incredibly powerful & much more likely to make you more money versus losing money from return purchases.
