Postcard Invite from Nextdoor

swiped by Mike Schauer from 7

If you haven't heard of Nextdoor, they are the leading social network for neighborhoods, allowing people from the same neighborhood to privately engage &...View More

Postcard Invite from Nextdoor

Key Takeaways

  • So much focus is on the power of online marketing today & this breeds great opportunity to build an offline strategy such as using direct mail to your advantage.
  • As the saying goes, "people sort their mail standing over the a waste basket" - this means you need to have some kind of hook that catches their attention.
  • A big part of this invitation's hook is the personalization - seeing your neighborhood in the headline along with a personal message from a neighbor makes it seem more tailored to the recipient & not just a generic piece of mail
  • Notice the strategic use of color - the green on one side makes the postcard stand out - whereas the red text on the other side makes the call-to-action pop

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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