Postcard Invite from Nextdoor

swiped by Mike Schauer in June 2014 from nextdoor.com

If you haven't heard of Nextdoor, they are the leading social network for neighborhoods, allowing people from the same neighborhood to privately engage &...View More

Postcard Invite from Nextdoor

Key Takeaways

  • So much focus is on the power of online marketing today & this breeds great opportunity to build an offline strategy such as using direct mail to your advantage.
  • As the saying goes, "people sort their mail standing over the a waste basket" - this means you need to have some kind of hook that catches their attention.
  • A big part of this invitation's hook is the personalization - seeing your neighborhood in the headline along with a personal message from a neighbor makes it seem more tailored to the recipient & not just a generic piece of mail
  • Notice the strategic use of color - the green on one side makes the postcard stand out - whereas the red text on the other side makes the call-to-action pop

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of nextdoor.com below.

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