Direct Mail Package from Cooking Club of America

swiped by Mike Schauer

This highly-effective direct mail package was for Cooking Club of America, which at one point had over 500,000 members.  CCOA was one of the many clubs...View More

From a Featured Collection
Direct Mail Controls from North American Media Group(4)
Multi-million dollar direct mail giant, North American Media Group, was founded in 1978. Their aim was simple: create affinity clubs for specific enthusiasts & recruit members via direct mail. What made their clubs different is the perk of "testing" new products for free in addition to getting a monthly newsletter & access to a community. NAMG started with one just club, The North American Hunting Club & their promotions for it worked exceedingly well. Before long, they had a total of 12 different clubs, many of them using the same exact direct mail template with only slight tweaks. At their peak, they reached 5 million active enthusiasts & had 22 million readers. Needless to say, their model fostered massive success & although they're no longer around, their downfall was strictly a result of bad investment decisions & acquisitions. Today, top digital marketer Ryan Deiss, has two thriving associations that are directly modeled after NAMG's clubs. The offers are identical & much of their copy is the same. In this collection, you'll find a comparison of the two as well as three original direct mail winners from NAMG in their entirety.

Direct Mail Package from Cooking Club of America

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Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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