This Copy Costs $1000/Week Ad by Claude Hopkins

swiped by Mike Schauer ran 1909

"This Kind of Copy Costs $1000/Week"

Below is one of the house ads from Lord & Thomas, the famous ad agency run by advertising icon, Albert Lasker. Lasker hired the legendary Claude Hopkins as...View More

This Kind of Copy Costs $1000/Week

Key Takeaways

  • Have anyone on your payroll with a huge salary? Oddly enough, it might be a good idea to mention it. It grabs attention & if people are impressed with the salary, they'll assume the service is incredible & more importantly, worth $$$.
  • There is a certain yearning in all of us to go with the best of the best. This type of ad is an example of appealing to this high-end market that is not willing to settle.
  • In other words, if you want to charge high fees, this ad is worth studying!

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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