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Front-End Offer

A front-end offer is the precursor to a back-end offer. If a marketer has setup their sales process correctly, their front-end offer should be lower in price to bring in more customers who they can then sell their back-end products too. When back-end product sales are good, you can afford to spend money on leads for the front-end offer.

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This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)
Control

Showcased below is a compilation of emails pro...
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“Free Book” Email Campaign from Early To Rise (Agora)
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“Free Book” Email Campaign from Early To Rise (Agora)

Food/Cooking, Health & Wellness

The two identical emails below, promoting a "fr...
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“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

The two emails below, promoting a $199.95 air r...
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“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)
Control

The two identical emails below, promoting a "fr...
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“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

Showcased below is an email follow-up sequence ...
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Follow-up Sequence for Free Book Offer from Frank Kern

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

This mass email campaign from multi-million dol...
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Free Book Email Campaign from Nutrition & Healing (Agora)

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial
Control

This ad insert from Reader's Digest is for Lait...
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Reader’s Digest Insert from Laithwaite’s Wine

The Facebook ad & landing page below are ad...
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Free Donald Trump Hat “Trial Offer” from Newsmax
Control

Absolute Rights, a popular political blog, is a...
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Free Donald Trump Shirt Offer (Tripwire) from Absolute Rights (Ryan Deiss)

As I pointed out in the Women's Health example ...
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99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library

Although it's unlikely marketing legend Dan Ken...
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$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)

DoorDash is a fast-growing company that deliver...
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$1 First-Time Customer Offer (Facebook Ads) from DoorDash

Since 2010, Experian, most known for their cred...
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$1 Report Offer (Facebook Ads) from Experian
Classic

Back in the 70s, car buying wasn't about flashy...
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“Thinking About Buying” Campaign from Ford Motor Company
Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
Classic

Max Sackheim was a creative thinker who invente...
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Book of The Month Club Ad from Max Sackheim
Swipe Study

Book of The Month Club Ad from Max Sackheim

Education, Entertainment

Control

Marketing legend Dan Kennedy has been running t...
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Lead Generation Offer from Dan Kennedy
Classic

There's no better place to use a big, flashy, o...
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Incredible Free Offer from Bob Stupak’s Vegas World
Classic

Throughout the 60s all the way to the 90s, Colu...
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Famous CD Offer from Columbia House

If you don't know about Paypal's 6 month, no in...
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6 Month Interest-Free Offer from Paypal
Classic

If you're a Think & Grow Rich fan, you're g...
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Napoleon Hill Magazine Ads (Pre-Dating Think & Grow Rich)
Classic

Below is one of the house ads from Lord & T...
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This Copy Costs $1000/Week Ad by Claude Hopkins
Classic

Many consider this ad's headline by Max Sackhei...
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Do You Make These Mistakes In English? by Max Sackheim
Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples

Just as I showcased Perry Marshall's penny offe...
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Penny Offer Display Ads from HostGator

Perry Marshall, a top authority in the Google A...
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Penny Offer Display Ads from Perry Marshall
Tested

In Ryan Deiss' Black Friday Bootcamp, he divulg...
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Tripwire (Frontend Offer) from Survival Life

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