Although it's unlikely marketing legend Dan Kennedy is writing any of these Facebook ads, his company GKIC is & they have some great copywriters that understand...View More his style & brand so their stuff is well worth studying. I posted some of their Facebook ads some months back: http://swiped.co/file/gkic-facebook/ & found it interesting how they use certain strategies throughout most all of their Facebook ads (not just the $1 campaign I showcased below). I discuss these specific similarities in the annotations & key takeaways. Make sure to visit the other example I posted in this paragraph too.
$1 Book Offer Facebook Ads from GKIC (Dan Kennedy) Swiped in January 2016
If you search for the other example of GKIC ads on the site, you'll find they're known for 1. using "Click To" in their ads 2. testing images with the same copy & 3. having intro text that contains a call-to-action & thus can stand on its own.
It's been evident in my own observation, that the latest ad with the picture of Dan is performing the best. Look through the other ads & see which one draws your attention most. I personally noticed that "Just Pay $1" in black caps drew the most attention. The other differences in that ad are the picture of Dan Kennedy looking forward & the cliffhanger paragraph. Both are great examples of potential improvements to try out - cliffhangers & a picture of someone making eye contact.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of gkic.com below.