Reverse-Engineered Marketing & Copy Examples
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Marketing

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This sales letter from marketing great, Jay Abr...
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Abraham Factor Sales Letter from Jay Abraham

Abraham Factor Sales Letter from Jay Abraham

Marketing

A classic sales letter from one of the greatest...
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Mr. X Sales Letter by Jay Abraham
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Mr. X Sales Letter by Jay Abraham

Marketing

Showcased below is an email follow-up sequence ...
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Follow-up Sequence for Free Book Offer from Frank Kern
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Follow-up Sequence for Free Book Offer from Frank Kern

Consulting, Marketing

Control

Since 2013, famed marketer Frank Kern has used ...
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Checkout Pages from Frank Kern
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Checkout Pages from Frank Kern

Marketing

Control

Below are three...
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Checkout Compilation (With Upsells) from Perry Marshall
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Checkout Compilation (With Upsells) from Perry Marshall

Marketing

When I first received this mail, I didn’t kno...
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Direct Mail Letter from Russell Brunson/Funnel Hackers
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Direct Mail Letter from Russell Brunson/Funnel Hackers

Marketing, Online Business

This ad campaign promoting Digital Marketer's $...
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)

Marketing, Online Business

Although it's unlikely marketing legend Dan Ken...
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$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)
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$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)

Marketing

These Facebook ads from well-known marketer Der...
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“Last Chance” Facebook Ads from Derek Halpern
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“Last Chance” Facebook Ads from Derek Halpern

Marketing, Online Business

Control

The emails below were sent by distinguished mar...
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Trial Email Pitch from Digital Marketer (Ryan Deiss)
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Trial Email Pitch from Digital Marketer (Ryan Deiss)

Marketing, Online Business

Below is a compilation of emails from Ryan Deis...
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“Did You Miss” Emails from Ryan Deiss
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“Did You Miss” Emails from Ryan Deiss

Marketing, Online Business

Control

Conversion Rate Experts is one of the leading c...
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Call-To-Action Pop-Out from Conversion Rate Experts
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Call-To-Action Pop-Out from Conversion Rate Experts

Marketing

Have you ever thought about animating your call...
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Animated Call-To-Action Button from Mail Bakery

Animated Call-To-Action Button from Mail Bakery

Marketing

Do you ever think about how to better customize...
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Segmentation & Personalization from MECLabs
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Segmentation & Personalization from MECLabs

Marketing

Have you ever thought about executing your chec...
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Checkout Form Animation from GoodUI

Checkout Form Animation from GoodUI

Marketing

Tested

This excellent opt-in form example comes from G...
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Animated Opt-In Form from GoodUI
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Animated Opt-In Form from GoodUI

Marketing

Below are landing pages for products that Ryan ...
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Product Partnership Strategy from Ryan Deiss
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Product Partnership Strategy from Ryan Deiss

Marketing, Online Business

Below is a compilation of Facebook ads from Rya...
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“Hidden Process” Facebook Ads from Ryan Deiss
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“Hidden Process” Facebook Ads from Ryan Deiss

Marketing, Online Business

This email & webinar sign-up from Andy Jenk...
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“Death of” Campaign from Webinar Jam
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“Death of” Campaign from Webinar Jam

Marketing, Online Business

Control

This Swipe Study is particularly powerful becau...
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“Is Dead/Death of” Copy Strategy from Ryan Deiss
Swipe Study

“Is Dead/Death of” Copy Strategy from Ryan Deiss

Marketing, Online Business

ClickFunnels is a new tool on the scene that is...
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Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)
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Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

Marketing, Online Business

Below is a collection of headlines using the "I...
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“Is Dead” Headline Formulas from Hubspot

“Is Dead” Headline Formulas from Hubspot

Marketing, SAAS (Software as a Service)

In the campaign below, Frank is selling a priva...
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Private Event Facebook Ads from Frank Kern
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Private Event Facebook Ads from Frank Kern

Consulting, Marketing

As noted in the first sentence of the top ad, t...
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Facebook Retargeting from Frank Kern
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Facebook Retargeting from Frank Kern

Consulting, Marketing

Todd Brown has made a name for himself in the m...
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Facebook Retargeting from Todd Brown
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Facebook Retargeting from Todd Brown

Marketing

There's a good chance a prospect will listen mo...
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Webinar Jam Campaign from Mike Filsaime & Andy Jenkins
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Webinar Jam Campaign from Mike Filsaime & Andy Jenkins

Software, Marketing

Control

Digital Marketer and Ryan Deiss are publicly kn...
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Long-Running Facebook Ads from Digital Marketer (Ryan Deiss)
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Long-Running Facebook Ads from Digital Marketer (Ryan Deiss)

Marketing, Online Business

The ads below showcase two different approaches...
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Facebook Lead-Gen Ads from GKIC (Dan Kennedy)
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Facebook Lead-Gen Ads from GKIC (Dan Kennedy)

Marketing, Entrepreneurship

Tested

This is a great example of testing from Kissmet...
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Homepage Testing (2014-Early 2015) by Kissmetrics
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Homepage Testing (2014-Early 2015) by Kissmetrics

Marketing, SAAS (Software as a Service)

Tested

Crazy Egg has been helping people achieve bette...
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How Crazy Egg Tested Their Homepage (2013-2015)
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How Crazy Egg Tested Their Homepage (2013-2015)

Marketing, SAAS (Software as a Service)

Tested

This is an example of Kissmetrics trying out mu...
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Homepage Testing (2013) by Kissmetrics
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Homepage Testing (2013) by Kissmetrics

Marketing, SAAS (Software as a Service)

If you don't know about Joe Polish's Genius Net...
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Genius Network Advertorial from Jay Abraham & Joe Polish
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Genius Network Advertorial from Jay Abraham & Joe Polish

Marketing, Entrepreneurship

Big-time marketer Dan Kennedy is known for inco...
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Takeaway Selling Email from Dan Kennedy
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Takeaway Selling Email from Dan Kennedy

Marketing, Online Business

Control

Marketing legend Dan Kennedy has been running t...
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Lead Generation Offer from Dan Kennedy
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Lead Generation Offer from Dan Kennedy

Marketing

Control

If you haven't checked out Mixergy yet, it's an...
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Welcome Gate from Mixergy
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Welcome Gate from Mixergy

Marketing, Online Business

Tested

In 2014, Noah set out to substantially increase...
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Welcome Gate/Home Page from Noah Kagan
Swipe Study

Welcome Gate/Home Page from Noah Kagan

Blogging, Marketing

This confirmation page from Derek Halpern actua...
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Confirmation Page from Derek Halpern
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Confirmation Page from Derek Halpern

Marketing, Online Business

This confirmation page has the same structure a...
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Confirmation Pages from Video Fruit (Bryan Harris)
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Confirmation Pages from Video Fruit (Bryan Harris)

Marketing, Online Business

SumoMe, a suite of traffic growth tools by AppS...
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Marketing With Stats from SumoMe (AppSumo)
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Marketing With Stats from SumoMe (AppSumo)

Marketing

Control

Yodle, a successful do-it-for-you local-marketi...
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Marketing Mistakes Landing Pages from Yodle
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Marketing Mistakes Landing Pages from Yodle

Marketing

In this example, Frank created a follow up sequ...
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Follow-up Email Sequence from Frank Kern
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Follow-up Email Sequence from Frank Kern

Info Marketing, Marketing

This follow-up sequence is an example of more d...
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Follow-Up Email Sequence from Dan Kennedy
Swipe Study

Follow-Up Email Sequence from Dan Kennedy

Info Marketing, Marketing

There's a reason why top marketers use this tes...
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“Take This Test” Emails from Eben Pagan, John Reese & Ryan Deiss
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“Take This Test” Emails from Eben Pagan, John Reese & Ryan Deiss

Info Marketing, Marketing

Control

This was one of those ideal swiping instances w...
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Retargeted Facebook Ads from Ryan Deiss & Perry Marshall
Swipe Study

Retargeted Facebook Ads from Ryan Deiss & Perry Marshall

Marketing

This is a great example of selling a trial with...
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$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)
Swipe Study

$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)

Marketing

No one gets more interest on this website than ...
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Free Book Sales Letter from Frank Kern

Free Book Sales Letter from Frank Kern

Business Opportunity, Marketing

Perry Marshall, a top authority in the Google A...
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Penny Offer Display Ads from Perry Marshall

Penny Offer Display Ads from Perry Marshall

Marketing

Control

Ever since Conversion Rate Experts caught the e...
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Landing Page from Conversion Rate Experts
Swipe Study

Landing Page from Conversion Rate Experts

Marketing

Recently Hubspot redesigned their whole site an...
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Sharing Strategy from Hubspot

Sharing Strategy from Hubspot

Blogging, Marketing

Tested

If you don't know who Sean D'Souza is, he's wel...
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Pricing Strategy from Psychotactics (Sean D’Souza)
Swipe Study

Pricing Strategy from Psychotactics (Sean D’Souza)

Marketing

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