This is an example of Kissmetrics trying out multiple variations in a small time frame. The variations below were tested in a 3 month time span and are a great...View More example of different ways to test a layout while keeping a similar design. They all have the same coloring & style as well as copy. What changes in each variation is the layout & call-to-action approach (e.g. forms vs. single buttons). There are also very slight changes implemented such as whether button text is capitalized or all uppercase.
Homepage Testing (2013) by Kissmetrics Swiped in June 2015 Ran 2013
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