I always tell people who are studying a big company's copy to take a look back at when they started, if possible. When a company is widely known, they have less...View More explaining to do & can afford to be vague. When you're new on the scene you must be clear cut to get attention & convey why someone should buy from you. This is why it can be advantageous to look at the progression of a company's messaging. In this example, we'll take a look at Fiverr. They've grown very quickly over the last 5 years & have changed the copy and introduction to their site several times now. Each change they make represents the growth and awareness they've achieved in the market.
How Fiverr Changed Their Messaging (2010-2015) Swiped in June 2015 Ran 2010-2015
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of fiverr.com below.