Todd Brown has made a name for himself in the marketing community by providing some of the best and most advanced funnel creation and optimization advice out...View More there. He was teaching it long before it became a hot topic and continues to provide top-notch information on an ongoing basis.
At the moment, his main focus has been on personal coaching services. You apply to be a client either through this page: http://funnels.marketingfunnelautomation.com/coaching or this one: http://marketingfunnelautomation.com/op/mfa-application/ These are the links used in the ads showcased below.
If you're looking for a similar example, Ryan Deiss and Frank Kern offered a service last year that included one-on-one help (with their team): http://swiped.co/file/consulting-salesletter-from-ryan-deiss-frank-kern/
In the ads below, Todd does a great job of using language that suggests the person is already interested since they previously visited his site. He's essentially reminding them about his great offer instead of trying to "sell them" from scratch. He reinstates how easy it is to come back & take action. This is the kind of tone and approach you want to use when retargeting.
Facebook Retargeting from Todd Brown Swiped in June 2015
Really use retargeting to your advantage and try to think beyond general copy like "saw you visited my site". Instead use specific, personalized copy like Todd did, referencing particular pages & actions that were tracked.
When it comes to retargeting, adopt the mindset and tone of "reminding" and "encouraging" past visitors to "revisit" your offer. When you start the conversation as if the person is already interested, you no longer come across as trying to "convince" them. Instead, it makes them think that life got in the way and they didn't get a chance to take action, just like this successful Ryan Deiss/Perry Marshall ad here http://swiped.co/file/retargeted-facebook-ads-from-ryan-deiss-perry-marshall/
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of marketingfunnelautomation.com below.