Facebook Retargeting from Todd Brown

swiped by Mike Schauer from marketingfunnelautomation.com

Todd Brown has made a name for himself in the marketing community by providing some of the best and most advanced funnel creation and optimization advice out...View More

Facebook Retargeting from Todd Brown

Key Takeaways

  • Really use retargeting to your advantage and try to think beyond general copy like "saw you visited my site". Instead use specific, personalized copy like Todd did, referencing particular pages & actions that were tracked.
  • When it comes to retargeting, adopt the mindset and tone of "reminding" and "encouraging" past visitors to "revisit" your offer. When you start the conversation as if the person is already interested, you no longer come across as trying to "convince" them. Instead, it makes them think that life got in the way and they didn't get a chance to take action, just like this successful Ryan Deiss/Perry Marshall ad here http://swiped.co/file/retargeted-facebook-ads-from-ryan-deiss-perry-marshall/

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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