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Retargeting

A strategy for recapturing visitors who visited a site and left. The site using retargeting will place an anonymous cookie in the user’s browser so when they go on other websites that use supported ad networks, the cookie will be recognized and deliver their retargeted ad, often in the form of a display ad. Thus, recapturing the users attention in a very targeted way.

7Swipes

These Facebook ads from well-known marketer Der...
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“Last Chance” Facebook Ads from Derek Halpern
Swipe Study

“Last Chance” Facebook Ads from Derek Halpern

Online Business, Marketing

As noted in the first sentence of the top ad, t...
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Facebook Retargeting from Frank Kern
Swipe Study

Facebook Retargeting from Frank Kern

Marketing, Consulting

Todd Brown has made a name for himself in the m...
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Facebook Retargeting from Todd Brown
Control

This was one of those ideal swiping instances w...
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Retargeted Facebook Ads from Ryan Deiss & Perry Marshall

Just as I showcased Perry Marshall's penny offe...
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Penny Offer Display Ads from HostGator

Perry Marshall, a top authority in the Google A...
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Penny Offer Display Ads from Perry Marshall
Control

This is a clever example of retargeting from Ne...
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Retargeting from Quick Sprout

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