The Facebook ads below are completely focused on advertising replays with theme of "missing out" on it. They come from self-help guru, John Assaraf, and well-known...View More self-improvement/personal-growth company, Mindvalley. Mindvalley's weekly chat show, The Big Life, is also showcased, advertising replays with John Assaraf. As highlighted in the annotations & key takeaways, the ads have similar strategies & patterns that you can reference for when you advertise a replay yourself. Some of those takeaways include placing a time limitation, invoking the "fear of missing out" and using the allowed amount of copy to describe what people will learn and get out of the replay.
“Limited-Time Replay” Facebook Ads from Mindvalley/John Assaraf Swiped in November 2015
If you are creating Facebook ads to advertise a replay, there are a several patterns and strategies to draw from these ads for your own use.
The biggest takeaway is the use of urgency. Almost every ad either general implies a time limit for the replay or mentions a very specific time limit such as 24 hours or 48 hours.
Another takeaway of course is the use of "did you miss this?" It's a simple way to grab attention as no one likes to miss something that will be going away soon.
Mindvalley often uses descriptive, longer Facebook copy in order to hint at what the person will learn in the replay. This is the opposite of using the power of "did you miss this" on it's own. It's more so assuming that people will be more intrigued with a synopsis of the content, especially those who aren't familiar with the person hosting or being interviewed in the replay.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of mindvalley.com below.