Retargeting from Quick Sprout

swiped by Mike Schauer from

This is a clever example of retargeting from Neil Patel, the founder of Quick Sprout, Kissmetrics & CrazyEgg, that's run for a good 2+ years now through Retargeter....View More

Retargeting from Quick Sprout

Key Takeaways

  • This approach does not work for everyone. It works for Neil because it is his personal blog and the style matches his personality.
  • If a company used this technique with a stock photo, I'm sure it would not have the same effect. The power lies in the person being highlighted in the ad. When possible, they should be directly tied to the brand and preferably noticed instantly by a previous visitor.
  • This ad wouldn't be the same without Neil's photo. A smiling photo, especially of a relatable person, can be a huge conversion booster.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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