Reverse-Engineered Marketing & Copy Examples
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Display Ad

A graphical online ad that appears on a web page often in the form of a banner at the top, bottom or sidebar of a website.

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Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
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Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

The two ad variations below for Shopify have be...
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Ad Message Testing from Shopify
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Ad Message Testing from Shopify

eCommerce, SAAS (Software as a Service)

The compilation below contains a variety of seg...
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Niche-Targeted Display Ads from Shopify

Niche-Targeted Display Ads from Shopify

eCommerce, SAAS (Software as a Service)

2016 presidential candidate Bernie Sanders may ...
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Ad Compilation & Messaging by Bernie Sanders
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Ad Compilation & Messaging by Bernie Sanders

Politics

As you'll see in the compilation below, the bul...
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Ad Compilation & Messaging by Hillary Clinton
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Ad Compilation & Messaging by Hillary Clinton

Politics

If someone said I'll trade you $1 for $2, as sm...
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$1 for $100,000 Hook from Globe Life Insurance
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$1 for $100,000 Hook from Globe Life Insurance

Insurance

This ad campaign promoting Digital Marketer's $...
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)

Marketing, Online Business

This "3 months of premium for $0.99" offer from...
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99 Cents Trial Ads from Spotify
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99 Cents Trial Ads from Spotify

Music

This type of ad campaign promoting Skillshare's...
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99 Cents Trial Ad from Skillshare
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99 Cents Trial Ad from Skillshare

Education

It might be the biggest incentive a hotel adver...
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$1 Breakfast Offer from Sheraton Hotels
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$1 Breakfast Offer from Sheraton Hotels

Hotels

Yoga Trapeze is a unique product from Yoga Body...
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$1 Trial from Yoga Trapeze
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$1 Trial from Yoga Trapeze

Fitness

Dollar Shave Club has been disrupting the razor...
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How Dollar Shave Club Changed Their Messaging (2013-2016)
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How Dollar Shave Club Changed Their Messaging (2013-2016)

Self Care

Godaddy has been using the power of $1 & 99...
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$1 Offer Ads from Godaddy
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$1 Offer Ads from Godaddy

Online Business

Financial publisher, Newsmax, states on their a...
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Age-Targeting from Newsmax

Age-Targeting from Newsmax

Financial

These ads, from Barack Obama's 2012 presidentia...
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Use of Urgency from 2012 Obama Campaign
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Use of Urgency from 2012 Obama Campaign

Politics

If you're running for president and all you tal...
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Rapport Building & Use of Entertainment from 2012 Obama Campaign

Rapport Building & Use of Entertainment from 2012 Obama Campaign

Politics

Control

You may have seen Jeffry Life before. Many of t...
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69+ Year Old Man Campaign from Cenegenics
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69+ Year Old Man Campaign from Cenegenics

Health & Wellness

Control

Don't say I didn't warn you...some of these ads...
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“Eat This, Never Diet Again” Wierd Image Banner Ads

“Eat This, Never Diet Again” Wierd Image Banner Ads

Weight Loss

You know a particular person means a lot to an ...
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Warren Buffett Ad Campaign from Motley Fool
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Warren Buffett Ad Campaign from Motley Fool

Financial

Control

Motley Fool is one of the biggest direct-respon...
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“Death Of” Copy Strategy from Motley Fool
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“Death Of” Copy Strategy from Motley Fool

Financial

Just as I showcased Perry Marshall's penny offe...
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Penny Offer Display Ads from HostGator
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Penny Offer Display Ads from HostGator

Software

Perry Marshall, a top authority in the Google A...
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Penny Offer Display Ads from Perry Marshall

Penny Offer Display Ads from Perry Marshall

Marketing

Although these are nice looking display ads, th...
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Display Ads from Kissmetrics
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Display Ads from Kissmetrics

SAAS (Software as a Service)

Control

This is a clever example of retargeting from Ne...
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Retargeting from Quick Sprout

Retargeting from Quick Sprout

SEO, Blogging

Came across this ad for Basecamp during a searc...
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Display Ad from Basecamp

Display Ad from Basecamp

SAAS (Software as a Service)

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