Ad Compilation & Messaging by Bernie Sanders

Key Takeaways

• Bernie's campaign is a prime example of the power of rallying a group of people that strongly believe in a meaningful cause and band together for a common purpose. Bernie may be the leader, but has little interest in taking credit for what's accomplished collectively. In terms of creating your own tribe, it's definitely worth following in Bernie's footsteps, being the energetic leader that holds a common vision, but relates on a person-to-person level so you remain likable & don't come across as the egotistical guy looking for recognition & acknowledgement.
• Just like in Hillary's ads, Bernie uses red as well as green buttons. These are two colors that really stand out (think red light, green light) amongst a variety of different colors.
• The photos Bernie is using are very representative of what Bernie's campaign is about. Most of them include either his supporters, himself with a fist up or both. Others that are actually more focused on him are of him smiling and looking very friendly. One of Bernie's personality strengths is that he's very energetic & bold, but is not intimidating where you feel like he's superior.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!