Ad Compilation & Messaging by Hillary Clinton

swiped by Mike Schauer in March 2016

As you'll see in the compilation below, the bulk of Hillary's ads have a basic formula focused on a photo of her (usually smiling), a simple headline implying...View More

Ad Compilation & Messaging by Hillary Clinton

Key Takeaways

  • I mostly posted these examples as a comparison to Bernie Sanders' marketing & to show how she doesn't need to market too specifically. If you notice, it's rare that generic examples are posted on the site & it's because big brands don't need to market aggressively & as persuasively as smaller brands & businesses need to.
  • At the same time, Hillary's ad structure & donation form (if you visit her site) is very solid. The messaging is simply more basic.
  • What's especially interesting is how she's evolved her copy to not even mention her name. It's the ultimate show of confidence that she already has an established & can now just be known as "her" a.k.a the only female candidate. In terms of her appeal as a woman, this is very powerful. It's also worth noting that many of her ads will be displayed on targeted political sites that definitely know who she is.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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