As you'll see in the compilation below, the bulk of Hillary's ads have a basic formula focused on a photo of her (usually smiling), a simple headline implying...View More
you're "With Hillary" or "With Her" and a red CTA button which usually has the copy "Add Your Name". As opposed to Bernie Sander's ads: http://swiped.co/file/advertising-bernie-sanders/ Hillary's advertising & messaging is based more on the idea that you already know who she is & simply need a reminder or guidance to sign up & make a donation. There's not much to Hillary's approach because she has such an established brand and name. What's interesting is how her tagline went from primarily including just "Join" to "With Hillary" to "With Her". The evolution is representative of her growing recognition by others. She doesn't even need to mention her name. In fact, simply stating "her" is very representative of how she stands out as the only female candidate & is the candidate who's carrying the torch for females.
