The Brand Personality of Presidential Candidate Marco Rubio

swiped by Mike Schauer

As of late, presidential candidate Marco Rubio hasĀ been the big hopeful for the Republican party in an effort to beat Donald Trump, but it's a big uphill battle...View More

The Brand Personality of Presidential Candidate Marco Rubio

Key Takeaways

  • Politicians usually always have the same old items that they sell & give away like bumper stickers, magnets & buttons. Marco's team put thought into items that represent his youthful personality, focusing on football and superheroes instead of simply creating t0shirts with his name on it.
  • In the third ad for his hero shirt, I doubt that they only had 50 shirts left, but because the item is specialized, marketing it as limited or exclusive makes a lot more sense versus a generic item like if you were to say there are only 50 bumper stickers left.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.
2 Annotations

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content