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Scarcity-Takeaway

Takeaway selling is the most effective strategy to make it seem like you’re not selling the prospect when you absolutely are. People are used to being sold aggressively so when you back off & act like you don’t care, it is disarming. This goes hand-in-hand with scarcity which implies that there is a limited amount of an offering so not everyone will get in. Altogether, this rids of desperation which is known to scares away buyers.

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As of late, presidential candidate Marco Rubio ...
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The Brand Personality of Presidential Candidate Marco Rubio
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I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
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Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

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Usually when it comes to military recruitment, ...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

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The UNC Kenan-Flagler Business School may be th...
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Exclusivity & Takeaway Selling from UNC Business School
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This highly successful ad campaign ran for seve...
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Don’t Buy Ad Campaign from Patagonia

Every Hear This Before, “Ehh, I’m Sure Youâ...
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Takeaway Selling Email from Motley Fool

Big-time marketer Dan Kennedy is known for inco...
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Takeaway Selling Email from Dan Kennedy
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Takeaway Selling Email from Dan Kennedy

Marketing, Online Business

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Out of all of the takeaway selling & "don't...
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Please Read, But Don’t Buy Ad from Ray Korte
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This is an ad I found that ran in newspapers th...
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Don’t Buy This Washer Ad by Maytag
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Some of our favorite examples to showcase on th...
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A Compilation of Don’t Buy Ads from The 1860-1880s

A year into my consulting business after I had ...
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Don’t Hire Us Copy from FortySeven Media

This ad grabbed my attention right away on anot...
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Don’t Click Here Banner Ad from Awesomeweb
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An very entertaining & famous direct mail l...
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The Granada Letter by Thompson Cigars

No one gets more interest on this website than ...
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Free Book Sales Letter from Frank Kern

Free Book Sales Letter from Frank Kern

Business Opportunity, Marketing

Firstly, Dodocase has a very interesting story ...
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Timed Offer from Dodocase
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Timed Offer from Dodocase

Fashion, Tech Accessories

Ruby Lane, the world's largest curated marketpl...
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Scarcity/Urgency from RubyLane
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Scarcity/Urgency from RubyLane

eCommerce, Antiques

I would say 99.9999% of Craigslist ads are borr...
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Clever Jeep Ad from Craigslist

This incredible sales letter, written by famed ...
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Kurobuta Ham Letter by Gary Bencivenga

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