A year into my consulting business after I had gained some confidence & built a steady flow of clients, I decided to create & publish a list of why a...View More prospect shouldn't work with me. of course, with a positive twist. It's a fantastic way to set boundaries & increase your chances of eliminating tire kickers. With that said, I was pleasantly surprised to see agency FortySeven Media using the same strategy on a big level. By big level, I mean they made it a big part of their branding. The top part of the image you'll see below is found right on their home page. The image below it is their about page with the "Don't Hire Us" copy.
Don’t Hire Us Copy from FortySeven Media Swiped in February 2015
If you're comfortable with your client flow, try this strategy for your own company description. Not only will it draw attention, you'll likely feel even better & more confident about your branding & positioning.
The point is not to come off as being nasty or egotistical. If that's how it sounds, you're doing it wrong. The idea is simply to take your "do's" & flip them so they have the same exact meaning, but are "don'ts".
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of fortysevenmedia.com below.