Don’t Click Here Banner Ad from Awesomeweb

swiped by Mike Schauer from

This ad grabbed my attention right away on another site's sidebar. It uses the classic "Don't do this unless" hook. Oftentimes, this hook is used to sell something....View More

Don’t Click Here Banner Ad from Awesomeweb

Key Takeaways

  • Use this same concept in your own advertising. It's extremely easy to test & requires little creativity.
  • To double the probability of it drawing attention, use an orange/red color to play to the "warning" dynamic.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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