Firstly, Dodocase has a very interesting story of quick, explosive growth and if you'd like to hear more about it, check out these links: http://mixergy.com/dodocase-patrick-buckley-interview/,...View More http://fourhourworkweek.com/2010/07/19/dodocase-shopify/. They stormed on the scene with luxury iPad cases in 2010 when few others were out there & really capitalized on the market. The swipe from them here is a clever promotion they are running that is very intelligently executed with powerful elements of urgency. Many stores are smart to offer a promotion upon arriving, but Dodocase really optimizes their new visitor offer by having a 30 minute countdown and placing that countdown at the top of the site with the offer & code as the visitor browses.