As of late, presidential candidate Marco Rubio hasĀ been the big hopeful for the Republican party in an effort to beat Donald Trump, but it's a big uphill battle...View More
and has been leading him to the type of name-calling and slander Donald Trump is known for. Meanwhile, up until now, Marco has been much more passive and innocent. One strength Rubio's always had (that is also actually a weakness) is that he's youngest, not too far off by age, but definitely in terms of his look & personality. For instance, Marco's said multiple times that he listens to hip-hop & electronic music. Many, like Trump, have made fun of him for looking like a little boy. Regardless, those are the criticisms. There is also a lot of strength in his youthful brand. The ads below demonstrate how he is using his cooler personality as an advantage. The first two ads you see below are focused on a football jersey he's selling (the first one even has a photo of him on the field and the second set of ads is selling a super hero shirt with his name. He's using superheroes and football to represent himself -- not something you'll see other candidates doing.