The compilation below contains a variety of segmentation ads from popular eCommerce platform, Shopify. One thing Shopify's shown to do continuously well with...View More their ads is target specific segments of their audience. For instance, in a recent example I posted from Shopify (http://swiped.co/file/banner-ad-copy-from-shopify/), they specifically target aspiring t-shirt businesses in related forums. According to various ad-spy tools, it appears that t-shirt businesses are their biggest segment. However, in the ad compilation below, you'll discover some of the other segments they target. Although I can't tie back each of these ads to a particular forum or niche site, I'd imagine a similar approach is used.