Reverse-Engineered Marketing & Copy Examples
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Targeting

When a marketing message is very specific and effective to a certain, targeted segment. Proper targeting in a marketing message makes the prospect feel like the marketer is talking directly to them.

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Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
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Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

The compilation below contains a variety of seg...
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Niche-Targeted Display Ads from Shopify

Niche-Targeted Display Ads from Shopify

eCommerce, SAAS (Software as a Service)

Below is a recent Facebook campaign that's bee...
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Male/Female Targeted Facebook Ads from Tai Lopez
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Male/Female Targeted Facebook Ads from Tai Lopez

Online Business, Entrepreneurship

Classic
Classic

Of all the ads in Ogilvy's campaign for Rolls-R...
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“Should Every Corporation Buy Its President a Rolls-Royce?” Ad by David Ogilvy
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“Should Every Corporation Buy Its President a Rolls-Royce?” Ad by David Ogilvy

Automotive, Luxury

Financial publisher, Newsmax, states on their a...
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Age-Targeting from Newsmax

Age-Targeting from Newsmax

Financial

If you're unfamiliar with Thumbtack, they've gr...
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Facebook Ad Campaign from Thumbtack
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Facebook Ad Campaign from Thumbtack

Services

Several years ago, Brent Weaver started the sit...
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“Free Training” Facebook Campaign from Ugurus

“Free Training” Facebook Campaign from Ugurus

Web Design

I noticed this ad running for several months in...
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Retirement Print Ad from AAG (American Advisors Group)
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Retirement Print Ad from AAG (American Advisors Group)

Real Estate

Do you ever think about how to better customize...
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Segmentation & Personalization from MECLabs
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Segmentation & Personalization from MECLabs

Marketing

There are few other mediums that allow you to r...
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Age Targeted Facebook Ads from LearnVest
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Age Targeted Facebook Ads from LearnVest

Financial

Being someone who knows a bit of programming, I...
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Targeted Stack Overflow Ads from Airpair
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Targeted Stack Overflow Ads from Airpair

Tech, Services

Control

I've seen these ads several times on weather.co...
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Targeted Weather Ads from Duracell
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Targeted Weather Ads from Duracell

Energy

A very simple, but powerful demonstration of au...
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Targeted Sharing Strategy from Boomerang

Targeted Sharing Strategy from Boomerang

Productivity

One of the biggest debates in the online market...
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Mobile Pop-Up from Bleacher Report
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Mobile Pop-Up from Bleacher Report

Sports

After many years of having pretty much the same...
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Segmentation from Clickbank
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Segmentation from Clickbank

Info Marketing

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