Facebook Ad Campaign from Thumbtack

swiped by Mike Schauer from thumbtack.com

If you're unfamiliar with Thumbtack, they've grown into a very big marketplace for services, with over 1,000 different services offered & 200,000+ professionals...View More

Facebook Ad Campaign from Thumbtack

Key Takeaways

  • Because Thumbtack is a marketplace for a wide variety of services, having great professionals for each type of service is crucial to their success. Instead of putting out a general ad for every type of professional, they focus on one profession per ad so the messaging is targeted & they can increase their chances of getting that specific kind of professional.
  • Each of the ads has the same formula, but with the images & profession-specific text swapped out.
  • The formula is: they state that they need more of "this type of" professional to work with clients. Then, they say to "Register Now for free to get new client work. Then they put a related photo followed by the headline formula "Are You A [Specific Type of Professional]?" & finish with "Sign up for free" text underneath.
  • The headline is simply calling out the audience. They are no benefits or details implied. Because they're targeting a very specific type of person, they're betting that calling them out is enough to get their attention & then, in the description they discuss the main draw of getting new clients.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of thumbtack.com below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.
3 Annotations

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content