Segmentation from Clickbank

swiped by Mike Schauer from

After many years of having pretty much the same layout (reference historical screenshots below), Clickbank decided to upgrade & really modernize their design...View More

Segmentation from Clickbank

Key Takeaways

  • If you have a very segmented market, create target messages for each of them, preferably with separate pages or sections. The pitch will come across much stronger.
  • Try using a drop-down with segments like Clickbank did. It increases the likelihood each segment will find their targeted page.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of below.

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