A very simple, but powerful demonstration of automatically tailoring your conversation to your customers. I'm a huge fan of the Boomerang app which allows you...View More to schedule sending emails & email reminders. Last night, this popped up in my browser. Normally, If share buttons pop up while I am in the middle of an email, I will always close it, but they took their messaging a tiny step further (which makes a difference). They saw that I was up at about 2AM (I'm a night owl) & mentioned "Looks like you love using Boomerang late at night. Share with others how you're using it." Not only did I laugh because I pretty much always use it late at night, I actually considered sharing it (I am here) & not just because it was clever. On top of the targeting they presented a very clear call-to-action. Sharing how you're using it with others is much, much different than "share Boomerang with you're friends. Take note of the specificity.
Targeted Sharing Strategy from Boomerang Swiped in December 2014
Think of ways you can serve up specific messaging to users based on your data. Boomerang did simply by checking the time.
Instead of just saying "share this post" or "share my site", try being more specific. Boomerang asks you to tell your friends how you're using it. The reason why this is powerful is because it slightly shifts the user away from thinking they might annoy their friends & instead, implies that they could actually help their friends. In turn, getting praised from friends, which is the ROOT emotion & driver of all sharing activity.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of boomeranggmail.com below.