Long-Running Banner Ad Copy from Shopify

swiped by Mike Schauer in August 2017 from shopify.com

While browsing a t-shirt forum, I came across the first ad you'll see below (numerous times). Impressed with the simplicity & targeted messaging, I decided...View More

Long-Running Banner Ad Copy from Shopify

Key Takeaways

  • If you have multiple market segments, it's smart to have ads that specifically target your biggest segments. However, as in Shopify's case, they also have ads that apply to a more universal audience.
  • In fact, based on my research, it appears they took a working formula from one of their more generic ads & used it for a more targeted ad. This is an excellent example of taking something that's shown to work in one area of your business & testing it in other areas as well.
  • What truly makes the t-shirt ad powerful is where it's advertised. That ad showing up in a t-shirt forum is infinitely more powerful than one of their more general ads showing up on a random site.
  • Regarding the format & copy in the ad: it has an easy-to-understand, action-based message that emphasizes speed of implementation (60 seconds) & has a clear call-to-action that implies "it's free" & you're only "trying it" or "getting started" vs. having to buy-in.
  • Regarding the "60 seconds" copy...what makes it especially compelling (& almost unbelievable) is that creating an online store seems like it would be arduous & time-consuming.
  • Lastly, Swiped.co's first t-shirt is now available! Have you seen it? --> http://swiped.co/product/copyrighter-tee

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of shopify.com below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 13,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.
3 Annotations

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection

x

You must be logged in to collect content