Key Takeaways

• If you have multiple market segments, it's smart to have ads that specifically target your biggest segments. However, as in Shopify's case, they also have ads that apply to a more universal audience.
• In fact, based on my research, it appears they took a working formula from one of their more generic ads & used it for a more targeted ad. This is an excellent example of taking something that's shown to work in one area of your business & testing it in other areas as well.
• What truly makes the t-shirt ad powerful is where it's advertised. That ad showing up in a t-shirt forum is infinitely more powerful than one of their more general ads showing up on a random site.
• Regarding the format & copy in the ad: it has an easy-to-understand, action-based message that emphasizes speed of implementation (60 seconds) & has a clear call-to-action that implies "it's free" & you're only "trying it" or "getting started" vs. having to buy-in.
• Regarding the "60 seconds" copy...what makes it especially compelling (& almost unbelievable) is that creating an online store seems like it would be arduous & time-consuming.
• Lastly, Swiped.co's first t-shirt is now available! Have you seen it? --> http://swiped.co/product/copyrighter-tee

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!