Reverse-Engineered Marketing & Copy Examples
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Trial Offer

When a company offers a product or service free or at a reduced price for a particular period of time in order to encourage customers to buy it.

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Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
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Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

JackThreads is popular men's fashion site that ...
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“TryOut” Checkout Process from JackThreads
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“TryOut” Checkout Process from JackThreads

Fashion

For the first time, I've fully scanned & am...
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Magalog from Prevention Magazine (Rodale Inc)
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Magalog from Prevention Magazine (Rodale Inc)

Health & Wellness

Control

This postcard promotion comes from Pitney Bowes...
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60-Day Trial Postcard Promotion from Pitney Bowes
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60-Day Trial Postcard Promotion from Pitney Bowes

Workplace, Appliances

Control

An excellent sa...
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Trump University Sales Letter by Scott Haines
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Trump University Sales Letter by Scott Haines

Real Estate

The Facebook ad & landing page below are ad...
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Free Donald Trump Hat “Trial Offer” from Newsmax
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Free Donald Trump Hat “Trial Offer” from Newsmax

Politics

This ad campaign promoting Digital Marketer's $...
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)

Marketing, Online Business

Classic
Classic

This $1 offer for educational sports cards come...
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$1 Monthly Trial Ads from Sportscaster Cards
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$1 Monthly Trial Ads from Sportscaster Cards

Collectibles

Classic
Classic

This irresistible $1 offer for kid’s educatio...
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$1 Monthly Trial Ads from Safari Cards
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$1 Monthly Trial Ads from Safari Cards

Collectibles

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
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$1 Book Offer Ads from Gardner Mystery Library

Entertainment

Classic

The two ads below come from a fun little arts &...
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$1 Monthly Trial Ads from House of Miniatures
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$1 Monthly Trial Ads from House of Miniatures

Arts and Crafts, Do-It-Yourself, Collectibles

Yoga Trapeze is a unique product from Yoga Body...
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$1 Trial from Yoga Trapeze
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$1 Trial from Yoga Trapeze

Fitness

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
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Secret of An Ohio Housewife Ads from Green Tree Press

Business Opportunity

Multi-million dollar newsletter publisher, Agor...
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“Apollo Energy” Opportunity Sales Letter from Agora Financial
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“Apollo Energy” Opportunity Sales Letter from Agora Financial

Financial

This sales letter from multi-million dollar new...
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Fourth Revolution Sales Letter from Agora Financial

Fourth Revolution Sales Letter from Agora Financial

Financial

Control

It's not often that you see the same Facebook a...
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Year Long Running Facebook Ad from Crazy Egg
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Year Long Running Facebook Ad from Crazy Egg

SAAS (Software as a Service)

This is a different type of trial offer than th...
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Free Trial Conversion Strategy from Backblaze
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Free Trial Conversion Strategy from Backblaze

Software, SAAS (Software as a Service)

Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
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Free Law Library Offer from La Salle Extension University

Law

Warby Parker is absolutely killing it right now...
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Home Try-On Offer from WarbyParker
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Home Try-On Offer from WarbyParker

Fashion

Amazon's one-click buy button blew my mind the ...
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1-Click Buy & Free Trial Strategy from Amazon
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1-Click Buy & Free Trial Strategy from Amazon

eCommerce

This is a great example of selling a trial with...
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$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)
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$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)

Marketing

Classic

The ad John Caples modeled after his famous "Th...
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They Grinned When The Waiter Spoke to Me by John Caples

They Grinned When The Waiter Spoke to Me by John Caples

Language

Control

Here it is! The original sales letter for Doubl...
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Original Double Your Dating Sales Letter from Eben Pagan (David DeAngelo)
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Original Double Your Dating Sales Letter from Eben Pagan (David DeAngelo)

Dating/Relationships

Control

As simple as it is, the copy you put on your ca...
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Good Button Copy & Free Trial from Crazy Egg
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Good Button Copy & Free Trial from Crazy Egg

SAAS (Software as a Service)

Classic

This 1924 ad was the first big win for agency Y...
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Why Men Crack Ad by Young & Rubicam

Why Men Crack Ad by Young & Rubicam

Food/Cooking

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