Multi-million dollar newsletter publisher, Agora Financial, uses a particular strategy in most all of their sales letters. The big idea is based around a promising...View More investment opportunity which is outlined in a free report. To get the report, you must buy the paid newsletter. This allows them to create & test a variety of different hooks & offers in order to sell their newsletter. The sales letter below is a long one (as many of theirs are), but there's a reason why they're like that & if you really want to benefit from their copywriting, this should not deter you. In this particular example, they are using a photo as the foundation of their big idea. There's something we don't know about in the photo that relates to a big investment opportunity. Keeping this explanation open throughout the letter, keeps the interest level high. It's a fantastic use of a photo as the object of attention. More than that, the photo & theme is based around one of the biggest events in American history, the moon landing. The appeal of this approach is comparable to the popularity of conspiracy theories. We're genuinely interested in big revelations & secrets, especially from well-known historical events. This idea they're playing off of is huge and a lot to grasp, which is why a lot of proof and explanation is necessary. Without proper explanation, people would quickly blow this off.
“Apollo Energy” Opportunity Sales Letter from Agora Financial Swiped in August 2015
This sales letter demonstrates a specific formula often used by Agora Financial. The pitch's big idea is based around a promising investment opportunity which is outlined in a free report. To get the report, you must buy the paid newsletter.
You'd build up desire for very appealing "bonuses", making it the focus of your pitch and then make it conditional that to get the bonuses, you must purchase the newsletter. The pitch for the actual newsletter is minimal compared to the bonus.
This is a great strategy to try out if you're selling a newsletter, particularly a financial newsletter. It gives you the ability to test a variety of different hooks & offers, all leading to the purchasing of your newsletter.
REMEMBER this because it's crucial to this strategy's success: Agora's investment opportunities are always "time-sensitive". They're selling information that is specifically sold as only being valuable in the very near future. This is what truly drives action. So, if you're going to try this strategy, it should be based on time-sensitive information that you'll be revealing.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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