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“Impending Threat” Youtube Ad (for Free Guide) from American Hartford Gold

“Impending Threat” Youtube Ad (for Free Guide) from American Hartford Gold

Financial

This apology ad campaign from Wells Fargo was i...
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Apology Ad Campaign from Wells Fargo
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Apology Ad Campaign from Wells Fargo

Financial

This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)

Financial

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

Financial

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial
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“Case for Gold” Free Book Landing Page from Agora Financial

Financial

Upstart is a peer-to-peer lending service, focu...
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Direct Mail (Credit Card Offer) from Upstart
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Direct Mail (Credit Card Offer) from Upstart

Financial

This is a promo...
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Direct Mail (Loan Offer) from Lending Club
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Direct Mail (Loan Offer) from Lending Club

Financial

This sales letter from multi-million dollar new...
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Donald Trump Sales Letter by Agora Financial
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Donald Trump Sales Letter by Agora Financial

Financial, Politics

Classic

These $1 trial subscription ads from Dow Theory...
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$1 Stock Advice Ads from Dow Theory Forecasts

$1 Stock Advice Ads from Dow Theory Forecasts

Financial

Classic

Standard & Poor’s, most known for their s...
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$1 Incentives from Standard & Poors
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$1 Incentives from Standard & Poors

Financial

Since 2010, Experian, most known for their cred...
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$1 Report Offer (Facebook Ads) from Experian
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$1 Report Offer (Facebook Ads) from Experian

Financial

Classic

I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
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Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

Classic

Legendary ad man, John Caples, created the ads ...
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“Quit Work Someday” Ad by John Caples
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“Quit Work Someday” Ad by John Caples

Financial

Financial publisher, Newsmax, states on their a...
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Age-Targeting from Newsmax

Age-Targeting from Newsmax

Financial

Classic

This 1959 ad for the Dow Jones Instant News Ser...
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Last 5 Minutes Ad from Dow Jones
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Last 5 Minutes Ad from Dow Jones

Financial

Classic

These print ads from SteinRoe Funds, which ran ...
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“Could Have” Ad Campaign from SteinRoe Funds
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“Could Have” Ad Campaign from SteinRoe Funds

Financial

These email excerpts (& full email example)...
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“Did You See This?” Emails from Palm Beach Letter
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“Did You See This?” Emails from Palm Beach Letter

Financial

Control

Each week, Early to Rise, an Agora Inc. company...
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“Did You Miss This” Email from Early To Rise (Agora)
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“Did You Miss This” Email from Early To Rise (Agora)

Financial

This has been mailed as recently as last week &...
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“Missed Your Chance” Campaign from Motley Fool
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“Missed Your Chance” Campaign from Motley Fool

Financial

Multi-million dollar newsletter publisher, Agor...
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“Apollo Energy” Opportunity Sales Letter from Agora Financial
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“Apollo Energy” Opportunity Sales Letter from Agora Financial

Financial

This sales letter from multi-million dollar new...
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Fourth Revolution Sales Letter from Agora Financial

Fourth Revolution Sales Letter from Agora Financial

Financial

This sales letter from widely regarded newslett...
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Dangerous Lies Sales Letter from Agora Financial
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Dangerous Lies Sales Letter from Agora Financial

Financial

You know a particular person means a lot to an ...
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Warren Buffett Ad Campaign from Motley Fool
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Warren Buffett Ad Campaign from Motley Fool

Financial

In another Swipe Study, we focused on financial...
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“Secret” Headlines from Motley Fool
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“Secret” Headlines from Motley Fool

Financial

It's no secret that some of the best and most r...
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“List-Based” Headlines from Motley Fool
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“List-Based” Headlines from Motley Fool

Financial

Control

Motley Fool is one of the biggest direct-respon...
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“Death Of” Copy Strategy from Motley Fool
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“Death Of” Copy Strategy from Motley Fool

Financial

As discussed in another Swipe Study here: http:...
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Facebook Campaign from Motley Fool
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Facebook Campaign from Motley Fool

Financial

There are few other mediums that allow you to r...
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Age Targeted Facebook Ads from LearnVest
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Age Targeted Facebook Ads from LearnVest

Financial

This opt-in offer from Wealth Factory is partic...
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Pop-Up Offer from Wealth Factory
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Pop-Up Offer from Wealth Factory

Financial

Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy

Financial, Education

If you don't know about Agora, they are one of ...
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Exit VSL Pop-Up from Agora
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Exit VSL Pop-Up from Agora

Financial

The Atlas 400 is the ultimate example of an exc...
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The Atlas 400 Club from Porter Stansberry (Agora)
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The Atlas 400 Club from Porter Stansberry (Agora)

Financial, Entrepreneurship

This is the ultimate example to model for selli...
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Exclusive Invite to Nicaragua from Laissez Faire Books (Agora)
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Exclusive Invite to Nicaragua from Laissez Faire Books (Agora)

Financial, Real Estate

Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg

Free Money Ad by Ralph Ginzburg

Financial

Classic

This Ginzburg ad starts by invoking fear of not...
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Free Medical Advisor Ad by Ralph Ginzburg

Free Medical Advisor Ad by Ralph Ginzburg

Financial

Classic

Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg

Free Food Ad by Ralph Ginzburg

Financial

Every Hear This Before, “Ehh, I’m Sure Youâ...
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Takeaway Selling Email from Motley Fool

Takeaway Selling Email from Motley Fool

Financial

If you don't know about Paypal's 6 month, no in...
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6 Month Interest-Free Offer from Paypal
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6 Month Interest-Free Offer from Paypal

Financial

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora
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Swipe of $2 Billion Wall St. Journal Letter by Agora

Financial

This set of examples is a great representation ...
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Welcome Gates from Sovereign Man
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Welcome Gates from Sovereign Man

Financial, Travel

Early to Rise, a subsidiary of direct response ...
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VSL Email Opt-In Tactic from Early to Rise (Agora)
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VSL Email Opt-In Tactic from Early to Rise (Agora)

Financial

Classic

This famous advertisement was written by Louis ...
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About This Stock And Bond Business Ad by Louis Engel

About This Stock And Bond Business Ad by Louis Engel

Financial

Classic

...
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Social Security Ad by Gary Halbert

Social Security Ad by Gary Halbert

Financial

Classic

...
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How To Keep Your Money from Being Murdered! Ad by Gary Halbert

How To Keep Your Money from Being Murdered! Ad by Gary Halbert

Financial, Business Opportunity, Info Marketing

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