“Free Exercise + Quiz” Youtube Ad from Superior Singing Method

Video Script Copy Structure

Create Open Loop & Establish Credibility

• Compelling Question With An Open Loop: Pose an interesting question and don't answer it right away.
  • e.g. "What's the best kept secret to becoming a great singer? I'm going to answer that question in 30 seconds."
• Introduce the Speaker and Showcase Authority: Reveal the identity and accomplishments of the speaker.
  • e.g. "Hi, if you don't know who I am, my name is Aaron Anastasi. I'm the founder of Superior Singing Method. I've got over 400,000 subscribers on my YouTube channel with 35 million views."
• Demonstrate a Track Record: Highlight vast experience teaching others.
  • e.g. "I've taught over 20,000 students in a hundred different countries through my Superior Singing Method program."

Unveil the Unexpected Singing Secret

• Use Dramatic Setting for Greater Effect: Highlight a prestigious location to increase anticipation.
  • e.g. "And what better location than the iconic Hollywood Bowl, where everyone from Diana Ross to Pharrell to Bugs Bunny has performed?"
• Reveal The Secret Promised In Beginning: Break myths around natural talent in singing.
  • e.g. "It's that you don't have to be born with talent in order to become a great singer. You don't have to be born a great singer to become one. It's more about muscle than talent."
• Explain The Secret Mentioned: Explain the science to back up the claim.
  • e.g. "Your vocal tract, everything from your throat to your mouth, has micro muscles. Strengthening these micro muscles with the right exercises can make you a great singer, whether or not you're naturally talented."

Present an Immediate Singing Exercise

• Introduce An Effective Exercise: Offer a practical tool for immediate use.
  • e.g. "I want to give you one of my favorite vocal exercises, one that's going to help you work these muscles."
• Demonstrate & Encourage Participation: Show how it's done and urge viewers to join in.
  • e.g. "Now, let's focus on the exercise. This one is called "Goose"." and "Stand up, don't just watch. "Goose"."
• Reiterate Simplicity & Effectiveness: Emphasize ease of use and its benefits.
  • e.g. "That's it, super simple. Do this for 2-3 minutes, maybe 5 minutes a day, for 2-3 days, or even better, 2-3 weeks. You'll see a significant improvement in your voice."

Offer Additional Value with a Bonus

• Introduce an Additional Free Gift: Transition from the main content to a bonus offering.
  • e.g. "Okay, now about the free gift. I'm excited about this."
• Identify a Common Problem & Offer a Solution: Point out obstacles learners might face and give a tool to overcome them.
  • e.g. "I discovered some common singing killers that students face. There's probably one you're struggling with. I've made a quiz for you. Click the link below. It's free and will help you identify your number one singing killer."
• Reinforce the Value of the Offering: Emphasize the transformative potential of the solution.
  • e.g. "A singing killer can be a bottleneck, blocking your progress. Correct it and watch your voice soar."

Wrap up with a Direct Action Request

• Guide to Next Steps: Redirect viewers to an actionable item.
  • e.g. "Click the link below to take the quiz. It takes about 30 seconds. I'll see you on the other side."