These email excerpts (& full email example) from Palm Beach Letter, an Agora Company, showcase a very simple strategy for re-marketing an email offer. Each...View More week, in one of their new emails, they paste an email from the previous week that leads to an offer. It's a subtle way of getting the offer in front of subscribers a second time without re-sending an email they have have recently seen.
“Did You See This?” Emails from Palm Beach Letter Swiped in November 2015
The strategy Palm Beach Letter uses once a week in their emails is incredibly easy to implement. All you have to do is mention that there's a popular email your subscriber may have missed & you include the missed email (Palm Beach Letter pastes a screenshot).
Of course, you wouldn't spend time pasting an old email if there wasn't a purpose for it. Palm Beach Letter always post n email that's leads to a sales page.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of palmbeachletter.com below.