This Ginzburg ad starts by invoking fear of not having a doctor around when you are truly in need. The bonus solution presented is a comprehensive medical reference...View More
guide that can be used anytime there is an emergency & a doctor isn't around or available. After presenting the bonus, he pitches the magazine subscription and once again uses the technique of listing appealing & interesting article titles from the magazine. Like the results-driven guarantee presented in Ginzburg's other "Free" ads, this guarantee states that if you don't save at least 10x your subscription rate in medical bills, you will get a full refund.
