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Classic
Classic

Below are eleven newspaper advertisements for F...
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Fina “Pink Air” Campaign (1961-1963) by Howard Gossage

This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)
Control

Showcased below is a compilation of emails pro...
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“Free Book” Email Campaign from Early To Rise (Agora)
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“Free Book” Email Campaign from Early To Rise (Agora)

Health & Wellness, Food/Cooking

The two identical emails below, promoting a "fr...
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“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)
Control

The two identical emails below, promoting a "fr...
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“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

Showcased below is an email follow-up sequence ...
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Follow-up Sequence for Free Book Offer from Frank Kern

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

This mass email campaign from multi-million dol...
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Free Book Email Campaign from Nutrition & Healing (Agora)

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial

This postcard promotion comes from Munchery, a ...
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Postcard Promotion from Munchery
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Postcard Promotion from Munchery

Food/Cooking

Control

These “Freeâ€...
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Free Offer Postcard Promotion from Graze
Control

An excellent sa...
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Trump University Sales Letter by Scott Haines

Several years ago, Brent Weaver started the sit...
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“Free Training” Facebook Campaign from Ugurus

ClickFunnels is a new tool on the scene that is...
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Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

This is a different type of trial offer than th...
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Free Trial Conversion Strategy from Backblaze
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Free Trial Conversion Strategy from Backblaze

Software, SAAS (Software as a Service)

Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg
Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
Control

This piece written by John Carlton, has mailed ...
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Free Gun Ad by John Carlton
Classic

This Ginzburg ad starts by invoking fear of not...
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Free Medical Advisor Ad by Ralph Ginzburg
Classic

Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg
Classic

There's no better place to use a big, flashy, o...
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Incredible Free Offer from Bob Stupak’s Vegas World

Amazon's one-click buy button blew my mind the ...
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1-Click Buy & Free Trial Strategy from Amazon

No one gets more interest on this website than ...
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Free Book Sales Letter from Frank Kern

Free Book Sales Letter from Frank Kern

Business Opportunity, Marketing

Control

As simple as it is, the copy you put on your ca...
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Good Button Copy & Free Trial from Crazy Egg
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Good Button Copy & Free Trial from Crazy Egg

SAAS (Software as a Service)

Tested

In Ryan Deiss' Black Friday Bootcamp, he divulg...
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Tripwire (Frontend Offer) from Survival Life

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