1-Click Buy & Free Trial Strategy from Amazon

swiped by Mike Schauer

Amazon's one-click buy button blew my mind the first time I used it. I've always been impressed as a marketer with one-click upsells, but a one-click buy button...View More

1-Click Buy & Free Trial Strategy from Amazon

Key Takeaways

  • The checkout process is a sensitive part of the sale so you want to make it as easy as possible, but also not so easy where they don't feel comfortable purchasing from you.
  • An effective strategy to sell a trial would be to entice users with a free item they want now. Then, the rule of reciprocity comes into play as well.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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