I've uncovered the most advertised gig from Fiverr and it's hard to stomach (especially, as a designer). When you aggregate thousands of people together who are...View More game to do just about anything for $5, you would be in denial to think that you're likely going to get top notch, specialized work from someone (even if have they have stellar 5-star reviews). However, it appears that Fiverr has sold the public on the idea of getting a unique, professional logo done for five bucks. I did some research & verified that Fiverr's most advertised gigs via banner ads are their logo design gigs. Below are some of their ads, many of which have run for almost a year. Notice how the guy depicted in two of the banner ads looks like what many would consider, a stereotypical designer. If you think about it, a clever approach to advertise a service is to attract people with a photo of someone that looks like they're the type of high-end professional they'd be working with. That's exactly what Fiverr does, even though the odds of the actual logo designer looking like that would be highly unlikely. Check out this fantastic case study from a designer who tried ordering multiple logo design gigs: http://blog.folyo.me/the-5-dollar-logo Also, here is the landing page many of these ads direct to: http://go.fiverr.com/logo/
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of fiverr.com below.