The last time I rented a movie from Blockbuster was probably 10 years ago. The rise of Netflix, on-demand services & inexpensive do-it-yourself machines like...View More Redbox caused the death of movie rental shops forever. Now, like so many other things, the industry is controlled by computers which means there is immense opportunity for marketing automation. Here's one example of how Redbox is implementing an upsell strategy. Once you proceed to buy, they have a timed screen that pops up asking you to upgrade to Blu-ray. I'm not sure how many people do, but I bet the numbers are a whole lot better than Blockbuster's could have ever been. Think about this strategy implemented in a Blockbuster. First, the employee, likely a teenager, would have to remember to ask if they want to upgrade (unlikely). Second, if the person did say yes, they would have to trek back to the aisle they just came from to get it. And, this is all assuming that they even have a Blu-ray version currently in stock (someone could have just picked it out). I think we can all see why rental shops are no longer around. I miss the thrill of running to the latest release & jumping for joy when I got the last available copy, but I'm definitely not complaining. By the way, sorry for the glare, that's a shadow of me taking the photo.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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