Free Book Email Campaign from Nutrition & Healing (Agora)

swiped by Mike Schauer from

This mass email campaign from multi-million dollar newsletter publisher, Agora Inc., is promoting a free "controversial" book offer. The catch is, once you clickthrough...View More

Free Book Email Campaign from Nutrition & Healing (Agora)

Key Takeaways

  • Instead of asking "what's your address?", which is common when promoting free book offers, Agora goes with "confirm address". It's an interesting twist since "confirm" makes you feel like they already have your address & you just have to give the okay.
  • Purposely blurred images are great for helping build curiosity & encourage clickthroughs (subscribers want to see the big reveal).
  • A key part of building an audience that bands together is having a common enemy. In this case, the enemy is the government & corporate interests.
  • With this enemy in mind, information you create can be themed as "controversial" when it goes up against the more powerful enemy. You'll notice this hook being used a lot, especially in the health & financial space.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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