This mass email campaign from multi-million dollar newsletter publisher, Agora Inc., is promoting a free "controversial" book offer. The catch is, once you clickthrough...View More to the sales page, you realize the "free book" is yours only if you buy a yearly subscription to their newsletter. In the newsletter business, advertising & marketing "bonuses" instead of the actual newsletter is a successful go-to strategy & allows companies to constantly create new angles that keep their marketing fresh & relevant. Each of the emails below has the same copy, but comes from a different Agora brand & are evenly spaced out time-wise from May into June. It gives you a glimpse into the power of having a network of different sites that can cross-sell related products.
Free Book Email Campaign from Nutrition & Healing (Agora) Swiped in September 2016
Instead of asking "what's your address?", which is common when promoting free book offers, Agora goes with "confirm address". It's an interesting twist since "confirm" makes you feel like they already have your address & you just have to give the okay.
Purposely blurred images are great for helping build curiosity & encourage clickthroughs (subscribers want to see the big reveal).
A key part of building an audience that bands together is having a common enemy. In this case, the enemy is the government & corporate interests.
With this enemy in mind, information you create can be themed as "controversial" when it goes up against the more powerful enemy. You'll notice this hook being used a lot, especially in the health & financial space.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of nutritionandhealth.com below.