$1 Stock Advice Ads from Dow Theory Forecasts

swiped by Mike Schauer ran 1967-1974

These $1 trial subscription ads from Dow Theory Forecasts, a company still running today that provides weekly stock recommendations and analysis, ran a lot in...View More

$1 Stock Advice Ads from Dow Theory Forecasts

Key Takeaways

  • Dow Theory Forecasts tested three different approaches for the headline of their ads. Duration (4/8 weeks) vs. amount (26 helps, advice on 650 stocks) vs. specific duration (now to certain date - more urgent). Although they tested these out quite equally, 4/8 weeks was most popular.
  • The sequence of each ad is along the lines of: for $1, you receive our newsletter for this much time, these are the features of the subscription, you also get this & this, then they mention the money back guarantee.
  • 8 Weeks & 2 months (longer periods) were popular headlines. What's great about these two headlines is that they both equate to the same time. A jam-packed 2-month trial is long enough to get used to the updates & get hooked in.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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