JackThreads is popular men's fashion site that allows you to have "tryouts" where you can try on clothes for free (no shipping or return fees) & then decide...View More what you want to keep or send back. Below is their checkout which you'll notice gets your payment details, but doesn't charge you until you decide what to keep. Because their shopping experience is so unique, you'll notice that they state "What Happens Next?" very clearly at the top of the checkout form. This is essential to ease uncertainty & make the customer feel confident moving forward. It's important that they feel in control of the process. JackThreads' one-page checkout uses great design strategy to keep the page short & concise, keeping sections hidden until they're ready to be filled out.
“TryOut” Checkout Process from JackThreads Swiped in July 2016
No matter how simple your buying process is, always keep in mind that it's helpful to hint at "What Happens Next?" Knowing what's to come eases the anxiety buyers will have when checking out & makes them feel more in control vs. the company or website being the one in control.
Just because certain fields are required on a checkout page, doesn't mean you need to show them all at once. Note how JackThreads shows only the fields for the current section & just the headings for the other remaining or already filled out sections.
Know the major objections & concerns around buying your product & consider addressing them in a new or existing guarantee. A guarantee is the strongest type of promise you can offer online. For JackThreads, their "Price Drop Guarantee" boldly & effectively gets across that you should not be concerned about prices increasing during your tryout period.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of jackthreads.com below.