“TryOut” Checkout Process from JackThreads

swiped by Swipe-Worthy in July 2016 from jackthreads.com

JackThreads is popular men's fashion site that allows you to have "tryouts" where you can try on clothes for free (no shipping or return fees) & then decide...View More

“TryOut” Checkout Process from JackThreads

Key Takeaways

  • No matter how simple your buying process is, always keep in mind that it's helpful to hint at "What Happens Next?" Knowing what's to come eases the anxiety buyers will have when checking out & makes them feel more in control vs. the company or website being the one in control.
  • Just because certain fields are required on a checkout page, doesn't mean you need to show them all at once. Note how JackThreads shows only the fields for the current section & just the headings for the other remaining or already filled out sections.
  • Know the major objections & concerns around buying your product & consider addressing them in a new or existing guarantee. A guarantee is the strongest type of promise you can offer online. For JackThreads, their "Price Drop Guarantee" boldly & effectively gets across that you should not be concerned about prices increasing during your tryout period.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

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6 Annotations
Annotations
July 15, 2016

Once you're at the final step, the sidebar CTA turns red.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

JackThreads only reveals one full section at a time, just showing the headings of the other sections you're not up to yet. This is smart in that it makes the checkout look shorter & only puts all of your focus on the current section you're filling out.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

This guarantee helps counter a key concern & objection that would otherwise lead to buyer hesitation.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Because the customer isn't paying for anything upfront, it's important that the button copy reflects that (and it does).

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

If you have any form of support (email, phone, chat), the top right is an ideal place to advertise it.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Because JackThreads has a unique buying process, it's essential that they're clear about how the process works & what will happen next. A prominent explanation helps relieve anxiety & uncertainty around taking that final step.

Swipe-Worthy
Swipe-Worthy The Founder

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