Showcased below is a unique approach Victoria's Secret uses in their shopping bag area (if you haven't added anything to cart yet). Normally brands overlook a...View More section like this & just display a generic message. Instead, Victoria's Secret created an image with a playful message to draw attention to the shopping bag area & bring more personality & uniqueness to the site overall.
Empty Cart Message from Victoria’s Secret Swiped in July 2016
The areas on websites we usually don't place much importance on or pay attention to are often the best places to be creative & show personality because people aren't expecting anything new. Using a sexy image & message instantly improves the shopping bag area where there could have been a typical, boring message.
Offer options on your empty shopping cart page. You always want to think of directing your users in a new direction & give them some kind of action to take. Best sellers, tailored recommendations, soon-to-be sold out items, and discount/sale items are all great examples of items to showcase on the empty cart page.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of victoriassecret.com below.