Visit the archives of this swipe's source URL or view past screenshots of mottandbow.com below.Go To Archives of This Site
Another excellent design move that provides great separation & makes the section more approachable & seem less like a form.
The simple act of boxing & adjoining the fields makes it seem like the form isn't as long & tedious. This is a simple design move that makes a big difference visually.
Once opting in for the discount, the details are prominently displayed at the top of the site as a reminder.
Instead of letting the new subscriber go off on their own, Mott & Bow is directing their next action, which is to increase the size of their order before applying the discount.
They're using the discount to entice new customers while bumping up the purchase size at the same time.
Instead of immediately asking for your email, they're getting an obvious "yes" from you which builds compliance & is an initial commitment.
When you share this link, the special nav mode for the 's collection will be preserved.