One-Page Checkout & Pop-Up Offer from Mott & Bow

swiped by Swipe-Worthy in July 2016 from mottandbow.com

This top-notch checkout experience comes from premium jean company Mott & Bow. It's driven by a special "checkout offer" designed to increase your purchase...View More

One-Page Checkout & Pop-Up Offer from Mott & Bow

Key Takeaways

  • Adopt the approach that Mott & Bow uses of only showing certain fields when they absolutely need to be shown. This can easily make a long form shorter & reduce friction by only showing what's required at that very moment.
  • Next time you create a discount or promotion, think about how you can structure it so it encourages a larger order size. By requiring a certain order size, you'll likely be able to offer an even better deal which will attract a lot more attention. Notice how Mott & Bow mentions that you can either get 1 pair & free shipping or 2 pairs & 15% off. They're still offering an incentive for both, but the lure of the 15% is much greater & encourages you to buy more.
  • Take close note of the design genius behind Mott & Bow's checkout. The simple act of grouping together & arranging fields in the way they do makes the form feel completely different & more approachable than if the fields were listed out like your typical checkout.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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7 Annotations
Annotations
July 15, 2016

Another excellent design move that provides great separation & makes the section more approachable & seem less like a form.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

The simple act of boxing & adjoining the fields makes it seem like the form isn't as long & tedious. This is a simple design move that makes a big difference visually.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Once opting in for the discount, the details are prominently displayed at the top of the site as a reminder.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Instead of letting the new subscriber go off on their own, Mott & Bow is directing their next action, which is to increase the size of their order before applying the discount.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

They're using the discount to entice new customers while bumping up the purchase size at the same time.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Instead of immediately asking for your email, they're getting an obvious "yes" from you which builds compliance & is an initial commitment.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Once you type in your email, Mott & Bow checks if it's in their system. If it is, the additional fields do not show & the login button is highlighted. If it's not, what's shown above is what will happen & the "Create Account" button is highighted.

Swipe-Worthy
Swipe-Worthy The Founder

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