One-Page Checkout & Pop-Up Offer from Mott & Bow

swiped by Swipe-Worthy in July 2016 from mottandbow.com

This top-notch checkout experience comes from premium jean company Mott & Bow. It's driven by a special "checkout offer" designed to increase your purchase...View More

One-Page Checkout & Pop-Up Offer from Mott & Bow

Key Takeaways

  • Adopt the approach that Mott & Bow uses of only showing certain fields when they absolutely need to be shown. This can easily make a long form shorter & reduce friction by only showing what's required at that very moment.
  • Next time you create a discount or promotion, think about how you can structure it so it encourages a larger order size. By requiring a certain order size, you'll likely be able to offer an even better deal which will attract a lot more attention. Notice how Mott & Bow mentions that you can either get 1 pair & free shipping or 2 pairs & 15% off. They're still offering an incentive for both, but the lure of the 15% is much greater & encourages you to buy more.
  • Take close note of the design genius behind Mott & Bow's checkout. The simple act of grouping together & arranging fields in the way they do makes the form feel completely different & more approachable than if the fields were listed out like your typical checkout.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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