Key Takeaways

• Is your business largely based around your personal brand? If so, absolutely think about investing in a photo-shoot. Many of us tend to be shy when it comes to posting our own photos, but in reality, they can really help conversion rates. Noah's photo has a big impact on the page. Without it, it wouldn't have the same feel & personal connection - it would seem just like every other opt-in, but with different copy.
• Even if you're well-known in your niche, never assume your name or brand speaks for itself. Many of his visitors may be familiar with him, but that doesn't stop him from putting testimonials to better sell himself & account for all those who've never heard of him.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!