Welcome Gate/Home Page from Groupon

swiped by Mike Schauer in March 2015 from groupon.com

We documented the evolution of Groupon's home page & the changes they made tell you a lot about what works for them & welcome gates in general. First,...View More

Welcome Gate/Home Page from Groupon

Key Takeaways

  • The biggest takeaway of this example is that welcome gates do best when they have few competing elements drawing attention away from the main opt-in. Groupon almost immediately ditched all competing links & kept it that way.
  • Never discount the power of using visuals. Groupon used strong visuals in every one of their iterations.
  • Although you should follow the simplicity of their latest example, don't fall into the trap of being too vague or general with your copy. Groupon can get away with this because of their brand awareness. Instead, follow their earlier examples for clearer, more compelling copy.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of groupon.com below.

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